Tono de Marca

Free-spirited, artistic, unconventional, inspiring, authentic.

Valores de Marca

• •Freedom: We believe in every woman's freedom to express her unique individuality.
• •Creativity: We push the boundaries of art and imagination.
• •Authenticity: We inspire every woman to create her own story.
• •Inspiration & Exploration: Encouraging new ideas and styles.
• •Individuality

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly document the brand's personality, tone words (e.g., whimsical, warm, authentic, inspiring), 'words we use,' and 'words we avoid.' This serves as a reference for anyone creating content.
• •Be Consistent Across All Channels: Ensure the brand voice is uniform whether it's on the website, social media captions, email newsletters, or customer service interactions.
• •While the tone might adapt slightly (e.g., more playful on TikTok, more descriptive on the website), the core personality should remain.
• •Infuse Values into Messaging: Let the brand values of individuality, creativity, and authenticity shine through in the copy.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and other communications to ensure they align with the defined brand voice. Gather feedback, if possible, on how the brand's communication is perceived.

Percepción Social

A brand for women who look at the world differently, fostering trust, experience, and love through genuine connection and listening.

Ejemplos de Copy

• •"Embrace your unique style with our new collection."
• •"Unleash your creativity and express yourself through our designs."
• •"Be authentically you. Shop our curated selection of handcrafted goods."
• •"Discover inspiration around every corner. Explore our latest arrivals."
• •"Celebrate the art of individuality. Find your perfect piece today."