Tono de Marca

Warm, empathetic, personalized, and quality-conscious. Friendly and approachable, emphasizing the emotional value of commemorating special moments.

Valores de Marca

• •Connection: Celebrating meaningful bonds like love, family, and friendship through their products.
• •Quality: Using premium materials to ensure lasting, cherished creations.
• •Personalization: Recognizing that every story is unique and making products that reflect this individuality.
• •Meaningful Gifting: Providing a way for people to give and receive gifts that tell a story and hold deep personal value.
• •Customer as Creator: Empowering customers in the personalization process.
• •Sustainability: Commitment to eco-friendly materials and practices where possible.

Mejores Prácticas

• •Tell Stories (Yours and Theirs): Share the founding story and customer stories (with permission) to build a narrative around connection and meaningful moments. Encourage user-generated content.
• •Reinforce the "you're not just a customer – you're a creator" philosophy.
• •Highlight Quality and Craftsmanship Subtly: While the tone is primarily emotional, weave in assurances of premium materials and lasting quality to build trust and justify value.
• •Use inclusive and welcoming language in all communications.
• •Maintain open communication channels for customer feedback and inquiries.

Percepción Social

A provider of unique, high-quality, and emotionally resonant gifts. The brand is associated with commemorating important life events and relationships, offering personalized and meaningful products.

Ejemplos de Copy

• •"Create a timeless keepsake that captures your unique love story. Design your custom 'Where We Met' map today!"
• •"Turn your favorite song into a stunning piece of art with our Media Player Print. The perfect personalized gift for any music lover."
• •"Celebrate your furry friend with a custom watercolor pet portrait. A unique and heartfelt way to honor your beloved companion."
• •"Welcome to Forma Custom, where your stories come to life. Discover personalized gifts designed to capture life's special moments."
• •"At Forma Custom, you're not just a customer, you're a creator. Personalize your gift and tell your unique story with our easy-to-use customization tools."