Tono de Marca

Helpful, Professional, and Efficient

Valores de Marca

• •Convenience
• •Quality
• •Host-Centricity
• •Efficiency & Value

Mejores Prácticas

• •Lead with the Solution: Always frame the copy around solving a specific problem for the host (e.g., "save time," "get better reviews," "protect your investment").
• •Use Host-Centric Language: Employ terms that resonate with the target audience, such as "guest turnover," "5-star experience," "review-worthy," and "STR."
• •Emphasize "Professional Quality, Host Quantities": Consistently reinforce the unique value proposition of accessing commercial-grade products without needing to buy in bulk.
• •Highlight Efficiency: Words and phrases like "one-stop-shop," "one shipment," "save time," and "streamline" should be staples in the brand's vocabulary to appeal to busy hosts.
• •Maintain a Helpful, Authoritative Tone: Position the brand as an expert partner. Write blog posts, guides, and social media tips that help hosts succeed, reinforcing the brand's value beyond just its products.

Percepción Social

A reliable and essential partner for running a successful vacation rental business.

Ejemplos de Copy

• •Headline: Stop the Store-to-Store Scramble. Body: Setting up your first Airbnb? We've been there. Get all your guest-ready, commercial-quality supplies—from linens to toiletries—in one box. Spend less time shopping and more time booking. Shop our curated starter kits.
• •Headline: Give Guests a 5-Star Sleep. Body: Our Spa Resort Series sheets are the same crisp, durable linens used by luxury hotels, now available for your rental. Easy to wash, quick to dry, and built for amazing reviews.
• •Subject: Are your towels review-worthy? Body: Hi [Host Name], worn-out, shedding towels can lead to less-than-perfect reviews. Our hotel bath collection is built for softness and absorbency that lasts, wash after wash. Restock now and ensure every guest feels the quality.
• •Headline: Save Your White Towels! Body: Makeup stains are a host's worst nightmare. Our top-rated, individually wrapped makeup remover wipes are the simple solution hosts are raving about. Add them to your bathrooms and protect your linen investment.
• •Headline: VR Supplies® - Pro Host Essentials Description: Hotel-Quality Linens, Toiletries & Kits For Vacation Rentals. One Shipment, Less Waste. Shop Now & Simplify Your Hosting.