Tono de Marca

empathetic, supportive, introspective, nurturing, empowering, gentle, validating, personal, heartfelt

Valores de Marca

• •Authenticity
• •Transformation
• •Community & Connection
• •Creative Expression
• •Empowerment

Mejores Prácticas

• •Lead with Empathy: Always start from a place of understanding. Use phrases that validate feelings, such as "It's okay to feel...", "You are not alone in this," and "I see you."
• •Use "You" and "We": Address the reader directly with "you" to create a personal connection. Use "we" when talking about the workshops or community to foster a sense of togetherness and shared experience.
• •Ask Reflective Questions: Encourage introspection and engagement by asking open-ended questions related to identity, feelings, and daily experiences (e.g., "What part of yourself are you rediscovering?").
• •Tell Authentic Stories: Weave personal anecdotes and the "why" behind an artwork or a program into the copy. This builds trust and makes the brand story relatable.
• •Focus on the Transformation, Not Just the Feature: Instead of saying "Learn to paint," say "Discover a new way to express your feelings." Instead of "Buy this print," say "Bring a daily reminder of your strength into your home." Frame every product and service as a tool for the mother's journey.

Percepción Social

Vreni Renggli is perceived as a guide and facilitator, a credible and empathetic figure who understands the challenges of motherhood. Her community views her as a source of validation and support, with her art serving as a beautiful and meaningful medium for this supportive work.

Ejemplos de Copy

• •This piece is filled with the quiet chaos of early morning and the first warm sip of coffee. It’s about finding those small, sacred moments for yourself. For the mothers who are navigating the beautiful, overwhelming waves of another day—I see you. What color is your morning today? #ArtForMothers #Matrescence #VreniRenggliArt #FindYourselfInArt
• •Feeling lost in your role as a mother? You're not alone. Join our next Creative Workshop, a space where you don't need words to express what you're feeling. Reconnect with your inner self through the simple, powerful act of creating. No art experience needed—only the desire to find yourself again. Click to reserve your spot and start your journey back to you.
• •More Than a Mother: A Guided Journey Back to You. Discover a safe space to explore your transformation with 1:1 Matrescence Facilitation. Let's navigate the changes together. Book a free discovery call.
• •For the days you feel invisible...
• •Your thoughts, your feelings, your quiet revelations. This notebook is a blank canvas for your journey through motherhood. Inspired by the artwork 'Inner Bloom,' it’s a gentle reminder to tend to your own garden. Perfect for journaling, sketching, or simply capturing the moments that are truly yours.