Tono de Marca

caring, sophisticated, and informative

Valores de Marca

• •Customer-Centricity
• •Quality and Efficacy
• •Safety and Transparency
• •Natural and Conscious Beauty
• •Italian Excellence

Mejores Prácticas

• •Lead with 'Why': Always connect product features back to the core brand mission of providing safe, effective, and customer-centric beauty solutions.
• •Embrace the Heritage: Consistently reference the "Made in Italy" and "Verona labs" aspects to reinforce the values of quality, sophistication, and tradition.
• •Use Empathetic Language: Frame copy around understanding the customer's needs and concerns (e.g., "You told us...", "We believe you deserve..."). This reinforces the caring aspect of the brand tone.
• •Balance Science with Elegance: Speak about potent ingredients like hyaluronic acid, but always in a sophisticated and benefit-oriented way, avoiding cold, overly clinical language.
• •Maintain Visual and Textual Harmony: Ensure that the clean, elegant, and premium aesthetic of the product packaging and brand imagery is mirrored in the copywriting—clear, uncluttered, and refined.

Percepción Social

The public and customers perceive VOVEES as a provider of high-quality, effective skincare. Positive feedback often highlights visible results in hydration, skin calming, and anti-aging. The brand is seen as attentive and trustworthy, largely due to its origin story and its emphasis on natural, safe ingredients. The Italian heritage adds a layer of prestige and assurance of quality for consumers.

Ejemplos de Copy

• •Your skin's strength, bottled. Inspired by a goddess, perfected by Italian science. Our Athena Bio-Serum with pure hyaluronic acid isn't just skincare; it's a daily ritual of empowerment. Reveal the radiance you deserve. #VoveesBeauty #ItalianSkincare #AgelessConfidence
• •Why do we say 'Naturally, for you'? Because we listened. You wanted skincare that was effective without compromise and gentle without sacrificing results. Born in Verona, our formulas are a promise: certified organic ingredients, pharmaceutical-grade quality, and a commitment to your skin's health. That's the Vovees difference. #MadeInItaly #ConsciousBeauty #CustomerFirst
• •A Gift from Italy: Experience Timeless Beauty
• •Embrace the wisdom of nature and the precision of science. Our Artemis Anti-Wrinkle Cream is more than a moisturizer; it is a tribute to your skin’s resilience. Formulated in our Verona labs with pure hyaluronic acid and certified organic ingredients, it deeply hydrates, smooths fine lines, and restores youthful luminosity. Free from parabens and harsh chemicals, it’s the safe, effective, and luxurious experience your skin has been waiting for.
• •Skincare Born from a Conversation. Perfected with Italian Passion.