Tono de Marca

Friendly, knowledgeable, and enthusiastic, like a fellow beauty lover who is excited to share finds; accessible yet professional.

Valores de Marca

• •Accessibility: Bringing international beauty brands to a local market, making previously unavailable products easy to obtain.
• •Authenticity: Guaranteeing 100% original products, a crucial value in a market where counterfeit cosmetics can be a concern.
• •Fair Pricing: Offering products at a 'precio justo' (fair price), positioning themselves as a value-driven retailer rather than a luxury one.
• •Community: Building a space for beauty enthusiasts to discover new products and share their passion.
• •Trust & Reliability: Ensuring a secure shopping experience with dependable customer service and fast shipping.

Mejores Prácticas

• •Speak Like a Friend, Advise Like an Expert: Maintain a warm and enthusiastic tone, but always back it up with accurate, helpful information about the products. This balances approachability with authority.
• •Emphasize 'Access' and 'Discovery': Frame your messaging around the core value of providing access to products that are otherwise hard to get. Use words like 'discover,' 'finally here,' 'uncover,' and 'exclusive.'
• •Lead with Authenticity: Regularly reinforce the guarantee of original products in your copy, especially on product pages and in advertisements. This addresses a key customer concern and builds immediate trust.
• •Create a Sense of Urgency and Excitement: For new arrivals and restocks, use energetic and time-sensitive language ('It's here!', 'Back in stock!', 'Limited quantity') to drive immediate interest and action, reflecting the high demand for these products.
• •Turn Features into Benefits: Instead of just listing what a product contains, explain what it *does* for the customer. For example, instead of 'Contains hyaluronic acid,' write 'Deeply hydrates for plump, dewy skin.' This makes the product's value clear and relatable.

Percepción Social

Overwhelmingly positive; viewed as a trustworthy and essential retailer, a reliable importer/aggregator of international beauty products, providing access to authentic items and a solution for Mexican beauty enthusiasts.

Ejemplos de Copy

• •The wait is over! ✨ Say hello to [Brand Name], now exclusively at Vorana. You asked, and we listened. Get your hands on the viral products everyone is talking about. Discover your new favorites and unlock radiant skin. Shop the full collection now! #NewAtVorana #[BrandName] #BeautyMexico
• •It's Back! Your Favorite [Product Name] Is Here. Ready, set, glow! The fan-favorite [Product Name] that sold out in record time is finally back in stock. Don't miss your chance to grab this must-have for [mention key benefit, e.g., 'a perfect, dewy finish']. Limited quantities available!
• •100% Original. 100% For You. Shop with confidence. At Vorana, we guarantee every product is authentic, sourced directly from the brands you love. Your beauty routine deserves the best.
• •What's your holy grail? From our shelves to your beauty bag, we love seeing what you love. Tell us in the comments which Vorana find has completely transformed your routine! 👇 #VoranaCommunity #BeautyFavorites
• •All Your Favorite Brands in One Place. Stop searching, start glowing. From The Ordinary to Beauty Creations, Vorana brings the world's best beauty brands right to your door. Fast shipping all over Mexico. What will you discover today?