Tono de Marca

aspirational, sophisticated, and confident

Valores de Marca

• •Timelessness
• •Quality & Durability
• •Understated Luxury
• •Authenticity

Mejores Prácticas

• •Lead with Quality: Always emphasize the materials, craftsmanship, and durability of the products in all copy.
• •Embrace "Less is More": Keep the language concise, confident, and to the point. Avoid unnecessary jargon or overly descriptive words.
• •Maintain Visual Cohesion: Ensure that the tone of the copy is always reflected in the accompanying visuals. The aesthetic should remain clean, sophisticated, and aspirational.
• •Tell a Story of Longevity: Frame the products not just as clothing, but as long-term investments that will age with the owner.
• •Engage with Confidence: When interacting with the community, maintain the brand's confident and knowledgeable tone. Answer questions directly and with a focus on the product's value.

Percepción Social

Voleur De Temps is perceived as an emerging and credible player in the Australian streetwear scene. The brand is seen as offering well-crafted, stylish, and functional pieces. The pricing and positioning suggest a target audience that values quality over fast fashion and is willing to invest in garments that will last. The brand's engagement with its community, such as seeking feedback on Reddit, contributes to a positive perception of being customer-focused and open.

Ejemplos de Copy

• •Transcending seasons and trends. The new collection from Voleur De Temps is here. Curated pieces designed for a lifetime of wear. Discover everyday luxury.
• •Two sides to every story. Our Sidewinder Sherpa Fleece offers versatile style and uncompromising warmth. Crafted for the unpredictable, designed to endure.
• •Character in every thread. Our Washed Denim Shorts are crafted from heavyweight cotton, designed to soften and evolve with every wear. Your future favorite pair, available now.
• •We don't follow trends. We create timeless pieces that are stolen from no specific era, yet belong in any. Voleur De Temps - Style that endures.
• •Engineered for the everyday. The Everyday Tech Short is crafted from lightweight, durable ripstop nylon for a seamless blend of function and style. Elevate your daily uniform.