Tono de Marca

Empowering, Sophisticated, and Conscious

Valores de Marca

• •Sustainability
• •Quality and Performance
• •Bold Self-Expression
• •Community

Mejores Prácticas

• •Lead with the Core Trio: Always integrate the concepts of "Luxe," "Bold," and "Sustainable" into your messaging. Whether through direct use of the words or by conveying their meaning, this trio is the foundation of the brand's identity.
• •Use Empowering Verbs: Employ action-oriented and inspiring language. Words like push, capture, redefine, unite, and elevate align with the brand's empowering tone.
• •Be Specific About Sustainability: Don't just say "sustainable." Remind the audience how VIVE is sustainable. Mentioning "recycled nylon from plastic bottles" or "certified organic cotton" adds credibility and reinforces brand values.
• •Speak to the Community: Address the audience as the "VIVE community." This fosters a sense of inclusion and transforms customers into brand advocates.
• •Maintain a Confident and Sophisticated Voice: Avoid overly casual slang or generic phrases. The copy should always sound polished, confident, and aligned with a premium product, justifying the "luxe" claim and appealing to a discerning customer.

Percepción Social

Due to the limited number of independent online reviews, the broad social perception is difficult to gauge fully. However, based on the brand's self-presentation, it is likely perceived by its target audience as a stylish and responsible alternative in the competitive activewear market. The connection to a television personality may attract initial interest, but the brand's emphasis on sustainability and quality is what will likely build long-term loyalty. The brand is positioned for customers who want their activewear to be both functional for workouts and expressive of their personal style and ethical values.

Ejemplos de Copy

• •Meet the Luna Leggings. Engineered from recycled yarns for a sleek, second-skin feel and designed with a four-way stretch that moves with you. Push your limits in the gym and make a statement on the street. Luxe, bold, and consciously made. #VIVEcollection #SustainableActivewear #BoldStyle
• •Redefine Your Workout: The New VIVE Collection Is Here.
• •Performance Meets Planet. Shop Luxe Activewear, Sustainably Made.
• •Join the VIVE community—a movement of individuals who are strong, stylish, and conscious. Our activewear is designed to empower your fitness journey and express your unique identity. Ready to VIVE?
• •The Aura Sports Bra offers the perfect fusion of support and style. Crafted from our signature moisture-wicking fabric, it provides ultimate comfort during your most intense workouts. With its striking design and luxe feel, it's the athletic essential you'll want to wear everywhere. Feel confident, feel bold, feel VIVE.