Tono de Marca

aspirational, sophisticated, and authoritative

Valores de Marca

• •Craftsmanship & Heritage
• •Exclusivity & Personalization
• •Quality & Luxury
• •Power & Confidence

Mejores Prácticas

• •Use Authoritative Language: Employ strong, declarative sentences. Replace passive voice with active voice. Words like "Define," "Command," "Craft," and "Master" align with the brand's powerful tone.
• •Emphasize Heritage and Origin: Always mention "Naples," "Italy," or "Neapolitan Tailoring" when relevant. This reinforces the core value of authentic craftsmanship.
• •Focus on Exclusivity, Not Scarcity: Instead of "Limited time," use language that highlights the bespoke nature of the product, such as "Crafted for you," "A personal commission," or "Bespoke by design."
• •Speak to the Customer's Ambition: The copy should reflect the customer's mindset. Frame products not just as clothes, but as tools for success, confidence, and building a personal legacy.
• •Maintain a Formal and Sophisticated Voice: Avoid slang, overly casual questions, and excessive use of emojis. Communication should be as refined and tailored as the products themselves.

Percepción Social

The brand is perceived as a niche luxury provider for a discerning clientele. Due to the limited number of public reviews, its reputation is primarily shaped by its own curated online presence. The association with Niccolò Machiavelli lends an air of intellectualism and strategic power, which can be appealing to its target demographic. However, the lack of a broader online conversation means its social perception is not yet firmly established in the wider market. The strict return policy could be a point of friction for new customers, suggesting the brand caters to a confident buyer who is certain of their purchase.

Ejemplos de Copy

• •Legacy isn't given. It's crafted. Our Neapolitan bespoke leather, tailored for the modern strategist. Define your terms. #VittoMachiavelli #BespokeLeather #MadeInItaly
• •Headline: The Difference is in the Details. Body: Your ambition is unique. Your suit should be too. Experience true Neapolitan bespoke with Vitto Machiavelli. Select from the finest Italian fabrics and create a garment built for you, and you alone. Schedule your private consultation today.
• •Where Neapolitan Tradition Meets Modern Ambition. The Vitto Machiavelli Bespoke Collection.
• •Subject: A New Statement: The Vitto Machiavelli Winter Coat Collection is Here.
• •Forged in Naples. Crafted from hand-selected New Zealand lambskin. The Black Cameleon jacket is not an accessory; it is a declaration. With a production time of 3-4 weeks, each piece is meticulously constructed for its owner, ensuring a fit and finish that is second to none. This is not fast fashion. This is your armour.