Tono de Marca

Professional, Scientific, Reassuring, Approachable, Aspirational, and Authentic.

Valores de Marca

• •Personalization
• •Quality & Transparency
• •Convenience & Simplicity
• •Sustainability
• •Holistic Well-being

Mejores Prácticas

• •Bridge the Gap Between Science and Lifestyle: In all copy, balance the reassuring, scientific language (e.g., "expert-formulated," "high-absorbability") with the aspirational, lifestyle-oriented tone ("feel your best," "simplify your routine"). The science builds trust, while the lifestyle aspect creates desire.
• •Lead with the "Why" (Personalization): Always anchor the messaging in the core value of personalization. Instead of just listing ingredients, explain why a specific ingredient was chosen for the customer based on their quiz answers. This reinforces the "tailor-made" promise.
• •Leverage Authenticity in Influencer Marketing: Continue working with influencers like Eva Decastelo who can genuinely integrate the product into their lives. The copy and content should feel like a personal recommendation, not a scripted ad read. Use hashtags like #mujvitapack (#myvitapack) to encourage user-generated content that mirrors this authenticity.
• •Proactively Address Subscription Concerns in a Transparent Way: Use clear, simple language in the checkout process, FAQs, and terms and conditions about how the subscription works. Create a dedicated, easy-to-find page or video that explains how to manage, pause, or cancel a subscription. This transparency can help mitigate negative reviews and build long-term trust.
• •Maintain Visual and Verbal Consistency: Ensure that the sleek, sustainable, and personalized packaging design is reflected in the digital assets. Use consistent terminology (e.g., "sachet," "personalized mix," "wellness journey") across the website, social media, and email marketing to create a cohesive and easily recognizable brand identity.

Percepción Social

Dual-sided perception: positive as a modern, high-quality, and innovative brand, especially due to influencer associations, with effective, beautifully packaged, and convenient products. Negative perception stems from unclear/predatory subscription and billing practices, harming its transparency and customer-centricity reputation.

Ejemplos de Copy

• •Headline: Stop Guessing. Start Glowing. Body: Juggling work, life, and wellness? We get it. vitapack® delivers your personalized daily vitamins in one simple sachet. Backed by science, tailored to your goals. Take our 3-minute quiz and simplify your health routine. #myvitapack #PersonalizedNutrition #EasyWellness
• •Headline: Your Body is Unique. Your Vitamins Should Be Too. Sub-headline: Get a vitamin plan designed exclusively for your lifestyle and health goals. Expert-formulated, sustainably packed, and delivered to your door. Button: Start Your Free Health Quiz
• •Subject: Inside Your Next vitapack®: The Power of Ashwagandha Body: Hi [Name], did you know your latest vitapack® includes Ashwagandha? We’ve included this powerful adaptogen to help your body manage stress and maintain balance. It’s just one of the ways we’re personalizing your wellness journey. See what’s new on the blog to learn more about its benefits!
• •TikTok Video Concept: (Video shows Eva Decastelo or similar influencer starting a busy day) Text on screen: "How I keep my energy up all day." (Scene of her grabbing her personalized vitapack® sachet with her name on it) Voiceover: "My day is always go-go-go, but my health doesn't take a backseat. My vitapack® has exactly what I need, all in one. No mess, no stress. Just my daily dose of wellness." Hashtags: #vitapack #healthhack #morningroutine #decasteloeva
• •Headline: Your Personalized Vitamin Plan is Ready. Body: You told us your goals, and we did the science. Your unique blend of high-quality vitamins is waiting. Feel the vitapack® difference with packaging that's as good for the planet as it is for you. Call to Action: Get My vitapack®