Tono de Marca

Informative, Promotional, and Approaching a Community-Oriented Tone

Valores de Marca

• •Health & Wellness
• •Quality & Variety
• •Value & Accessibility
• •Customer Focus

Mejores Prácticas

• •Balance Information and Promotion: For every promotional post, create a post that educates or engages. Use the 80/20 rule: 80% of content should be valuable (tips, education, community features) and 20% should be promotional (sales, product launches). This builds trust and prevents audience fatigue.
• •Create a "Voice" Guide: Document the brand's tone. Specify words to use (e.g., "support," "fuel," "wellness," "community") and words to avoid (e.g., "miraculous," "guaranteed cure," overly complex scientific terms). This ensures anyone writing copy —from social media managers to web designers —is consistent.
• •Speak the Customer's Language: Use language that resonates with the target audience of fitness and health enthusiasts. Incorporate terms like "PRs" (personal records), "macros," "recovery," and "gains" where appropriate, but always explain concepts clearly for newcomers.
• •Amplify the Community Voice: Continue to actively feature user-generated content. When sharing a customer's photo or story, adopt an encouraging and celebratory tone ("Look at [User]'s amazing progress! We're so proud to be a part of your journey."). This reinforces the brand's community-centric value.
• •Maintain a Consistent Tone Across All Channels: The informative and approachable tone should be present everywhere —from the website's product descriptions and FAQ page to automated email confirmations and direct messages. A customer should have the same brand experience no matter how they interact with the company.

Percepción Social

Reliable Supplier, Effective Product Provider, and Community Hub

Ejemplos de Copy

• •Fuel your recovery, amplify your results. Introducing our new Whey Protein Isolate in decadent chocolate. 25g of pure protein, zero sugar, and an unbeatable taste. Ready to level up your training? Tap to shop now. #Protein #Fitness #WorkoutRecovery #PapilduRojus
• •Don't let your defenses down. A strong immune system is your best asset. Our Immunity Essentials bundle—packed with Vitamin C, D, and Zinc—is here to support you every day. Simple, effective, essential. Get yours with 15% off this week only. #Immunity #Health #Wellness #Vitamins
• •Hi [Name], it's time to restock and recharge! Whether you're building muscle, boosting energy, or prioritizing wellness, find everything you need in our Mid-Summer Sale. Get up to 30% off everything—from creatine to collagen. Don't wait, the best deals go fast! [Shop Now Button]
• •Feeling stuck with your supplement routine? Ask us anything! Our team is here to help you choose the right products for your goals. Drop your questions below! 👇 #QandA #Supplements #AskAnExpert
• •Busy days demand proper recovery. Our Magnesium Glycinate is formulated for optimal absorption to help calm your nervous system, ease muscle tension, and support a deeper, more restorative sleep. Make it the final step in your nightly wellness ritual and wake up ready for whatever comes next. #Magnesium #Sleep #Recovery #StressRelief