Tono de Marca

Artistic, Natural, and Sentimental

Valores de Marca

• •Originality and Uniqueness
• •Craftsmanship and Quality
• •Connection to Nature
• •Preservation of Memories

Mejores Prácticas

• •Always weave the brand's story and values into your copy. Remind customers that they are not just buying jewelry, but a piece of art with a soul.
• •Employ descriptive and sensory words that evoke the beauty of nature and the sentimentality of memories (e.g., "sun-kissed," "delicate," "timeless," "cherished").
• •In a world of mass production, "handmade" is a significant selling point. Emphasize the care, precision, and uniqueness that goes into each piece.
• •Prompt your audience to think about their own special memories or connection to nature. For example: "What flower holds a special meaning for you?"
• •Ensure that the clean, natural, and artistic aesthetic of your product photography is reflected in the tone and style of your copywriting. The words and images should work together to create a cohesive and appealing brand experience.

Percepción Social

The public and customers perceive Vitalia Art as a provider of high-quality, unique, and artistic jewelry. It is seen as a brand for those who appreciate handmade products and want to own or gift something with a personal touch and a story behind it. The option for custom designs with personal flowers makes the brand particularly appealing for sentimental purchases related to significant life events.

Ejemplos de Copy

• •Capture the fleeting beauty of summer. Our new collection features real [flower type] blossoms, forever preserved in crystal-clear resin. Each piece is a unique work of art, a memory of a sunny day you can wear all year round. #VitaliaArt #HandmadeJewelry #FloralArt #PreservedFlowers
• •Wear a Story. Our handmade jewelry, crafted from real flowers, holds the beauty of nature and the warmth of memories. Discover your unique piece today.
• •Don't let your wedding bouquet wilt away. Let us transform your precious flowers into a timeless piece of jewelry you can cherish forever. Click to learn more about our custom design service. #WeddingKeepsake #CustomJewelry #VitaliaArt
• •This exquisite necklace features a delicate [flower name] blossom, carefully preserved to maintain its natural charm. A simple yet elegant piece that brings a touch of nature's poetry to your everyday style. 100% handmade with love and precision.
• •From a simple flower... to a timeless treasure. ✨ #Handmade #Artisan #JewelryMaking #VitaliaArt