Tono de Marca

Professional and Authoritative, Fashion-forward and Stylish, Customer-centric and Caring, Innovative and Modern, Accessible (Aspirational Luxury)

Valores de Marca

• •Eye Health and Well-being
• •Quality
• •Innovation
• •Customer Focus/Personalization
• •Style and Fashion
• •Accessibility to Care
• •Community Support and Social Responsibility
• •Excellence

Mejores Prácticas

• •Always Balance Expertise with Style: Ensure that copy reflects both the clinical, professional aspect of eye care (mentioning technology, qualified optometrists, comprehensive exams) and the fashion-forward, aspirational side (highlighting designer brands, style, and self-expression).
• •Emphasize "Care" and "Personalization": Use language that conveys a genuine concern for the customer's well-being and highlights how services and products are tailored to individual needs (e.g., "your unique world perspective," "focusing on what brings you joy").
• •Showcase Innovation Clearly: When mentioning technology (like the Vision Bot or advanced lenses), explain the benefits to the customer in simple, relatable terms, avoiding overly technical jargon unless explained.
• •Maintain a Premium yet Accessible Feel: While highlighting luxury brands, ensure the overall tone doesn't alienate potential customers. Incorporate messages about the value of good vision, available promotions, and the importance of regular eye exams for everyone.
• •Be Aspirational and Positive: Use uplifting and empowering language that connects clear vision and stylish eyewear with a better quality of life, confidence, and self-expression. Focus on the positive impact the brand and its products can have.

Percepción Social

Positive: Generally, Vision Express PH is perceived as a reputable and leading provider of optical services and designer eyewear in the Philippines. Customers appreciate the range of brands, the quality of eye exams, and often the customer service. Trusted for Expertise, Fashion Destination, Associated with Quality and Premium Products, Socially Conscious.

Ejemplos de Copy

• •Headline: See the World in Style. Experience Unmatched Clarity. Body: At Vision Express, we pair the latest in eye care technology with the most sought-after designer frames. Book your comprehensive 7-step eye exam today and discover eyewear that’s as unique as your vision. #VisionExpressPH #GoldStandardInVisionCare
• •Headline: Your Eyes Tell Your Story. Frame it Beautifully. Body: From iconic brands to cutting-edge lens innovations, find your perfect look at Vision Express. Our expert stylists are here to help you select eyewear that complements your features and lifestyle. Step into style, step into clarity. #HomeOfDesignerEyewear #ClearlyHereForYou
• •Headline: Innovation in Every Glance. Health in Every Pair. Body: Experience the future of eye care with our AI-powered Vision Bot and discover lenses designed for your modern life. At Vision Express, your vision health is our priority. Protecting and perfecting sight, beautifully. #VEXCares #AdvancedEyeCare
• •Headline: More Than Just Eyewear. It’s Your Vision, Elevated. Body: Discover exclusive collections from Prada, Gucci, Cartier, and more. Our commitment goes beyond sight; it's about how you see the world and how the world sees you. Visit a Vision Express store and let us redefine your eyewear experience. #LuxuryEyewearPH #PersonalizedVision
• •Headline: Caring for Filipino Eyes, One Vision at a Time. Body: With free eye checks and our VEX Cares initiative, we're dedicated to making quality eye care accessible to all. Because everyone deserves to see life’s precious moments clearly. Learn more about our community programs at visionexpress.ph. #VisionForLifePH #CommunityEyeCare