Tono de Marca

Friendly, helpful, community-oriented, welcoming, enthusiastic, direct, and informative.

Valores de Marca

• •Creativity and Personalization
• •Growth and Adaptation
• •Community
• •Customer Service and Accessibility
• •Transparency

Mejores Prácticas

• •Embrace "We" and "You": Use collaborative language. Phrases like "Let's create" or "We're here for you" reinforce the community-focused and helpful tone.
• •Balance Enthusiasm with Clarity: Maintain a friendly and encouraging voice ("We would LOVE to create it!") while being direct and clear about important information like shipping times and return policies. Use bolding or simple formatting for emphasis instead of overly corporate language.
• •Tell the Story: Weave the brand's origin story into communications where appropriate. Reminding customers that the brand started as a personal hobby adds authenticity and relatability.
• •Stay Solution-Oriented: Frame products and services as solutions for the customer's creative needs. Instead of just listing features, explain how a product helps them achieve a desired outcome (e.g., "easier weeding," "more vibrant prints").
• •Encourage Interaction: Actively invite conversation and sharing. Use questions in social media posts and emails to foster engagement and reinforce the brand's value of community.

Percepción Social

A go-to resource for a niche crafting community, viewed as a specialized and knowledgeable supplier. Fosters a sense of exclusivity and a tight-knit community, implying a positive reputation and a loyal customer base.

Ejemplos de Copy

• •✨ Project Showcase Tuesday! ✨ What have you been creating this week? Whether it's a vibrant HTV tee, a personalized tumbler, or a stunning sublimation print, we want to see it! Drop a photo in the comments below and let's inspire each other. #VinylThisNThat #CraftingCommunity #DIYProjects
• •Ready to take your creations to the next level? Our NEW collection of direct-to-film prints has just dropped! Perfect for intricate designs and vibrant colors, these transfers make professional-quality projects easier than ever. Get inspired and shop the collection now!
• •Unleash your creativity with our 'Crafter's Dream' vinyl bundle! We've hand-picked a versatile palette of our most popular colors in high-quality, easy-to-weed vinyl. From custom decals to personalized gifts, this bundle has everything you need to bring your vision to life. Let's make something amazing together!
• •Just got a cutting machine? Welcome to the club! We know starting can be overwhelming, but we're here to help. At Vinyl this-N-that, you'll find everything from beginner-friendly vinyl to expert advice in our community. Let's start your crafting journey today!
• •Hi [Customer Name]! Quick heads-up from Vinyl this-N-that: Our weekend flash sale is ON! Get 15% off all sublimation blanks for the next 48 hours. It's the perfect time to stock up for your next project. Happy crafting!