Tono de Marca

Friendly, Enthusiastic, Inspiring, and Approachable. It's also Helpful and Community-Oriented

Valores de Marca

• •Creativity & Inspiration
• •Quality
• •Community
• •Accessibility & Ease of Use
• •Fun & Enjoyment
• •Customer Support

Mejores Prácticas

• •Create a Tone of Voice Guide: Document the key characteristics of Vinyl Fun's tone (Friendly, Enthusiastic, Inspiring, Approachable, Helpful, Community-Oriented) with do's and don'ts and example phrases. Share this with anyone creating content.
• •Focus on the "Fun" and "Creative" Aspects: Consistently use words and phrases that evoke enjoyment, imagination, and the joy of making. Use emojis where appropriate to enhance the friendly and enthusiastic feel (✨, 🎉, 💖, 😍, 🌟).
• •Emphasize Community and Shared Experience: Actively encourage user-generated content, ask questions to engage the audience, and use inclusive language ("we," "us," "let's create together"). Highlight customer projects regularly.
• •Keep it Simple and Accessible: Avoid overly technical terms. Explain processes in a clear, step-by-step manner that empowers even beginners. Focus on the benefits and the exciting outcomes of using the products.
• •Be Genuinely Enthusiastic and Supportive: Let the passion for crafting shine through in all communications. Respond to comments and messages with warmth and a helpful attitude, reinforcing the supportive nature of the brand.

Percepción Social

Vinyl Fun is generally perceived as a reliable source for quality crafting vinyl and a hub of inspiration for DIY enthusiasts. Customers see the brand as supportive and engaging, appreciating the tutorials and the platform it provides for sharing their work. The brand is associated with vibrant colors, creative projects, and a positive crafting experience. It's viewed as a go-to for those looking to personalize items and explore their crafty side.

Ejemplos de Copy

• •Website Banner/Social Media Ad: "Unleash your inner artist! ✨ Dive into a world of color with Vinyl Fun and turn everyday items into masterpieces. What will you create today? #VinylFun #DIYCrafts #GetCreative"
• •Product Description Snippet (for a new glitter HTV): "Get ready to sparkle! Our new SuperShine Glitter HTV is here to add that extra wow-factor to your projects. Easy to weed, a dream to apply, and oh-so-dazzling. Let your creations shine bright! 💖"
• •Instagram Caption (showcasing a customer project): "Look at this amazing custom tee made by the talented @[CustomerHandle] using our classic black HTV! 😍 We're so inspired by your creativity! Keep sharing your #VinylFunCreations with us – we love to see 'em! 🌟"
• •Email Subject Line (for a promotion): "Crafty Weekend Alert! 🎉 Get Your Vinyl Fun Fix with 20% Off ALL Patterns!"
• •TikTok Video Intro (Voiceover/Text Overlay): "Struggling with layering vinyl? 🤔 Watch this quick tip to make it super easy & fun! Let's get crafting! #VinylHacks #CraftTok #VinylFunTips"