Tono de Marca

aspirational, sophisticated, and passionate, with an evocative, educational, and refined approach

Valores de Marca

• •Accessibility and Curation
• •Quality and Craftsmanship
• •Passion for Art and History
• •Sustainability

Mejores Prácticas

• •Lead with the Story: Every piece of copy, from a short Instagram caption to a product description, should start with the story or feeling behind the art. Use evocative language that speaks to history, emotion, and style rather than just physical attributes.
• •Educate, Don't Just Sell: Leverage the brand's passion for art history. In social media posts and emails, share interesting facts about an art movement, an artist, or the cultural context of a print. This reinforces the brand's value as a knowledgeable curator.
• •Maintain Sophisticated Language: Use a refined vocabulary (e.g., allure, elegance, evoke, timeless) consistently across all platforms. Avoid overly casual slang or trendy jargon, which would clash with the brand's sophisticated, timeless identity.
• •Emphasize Quality and Sustainability: In product descriptions, About Us pages, and even occasional social posts, consistently mention the museum-quality paper, sustainable framing, and the benefit of on-demand printing. This reinforces the brand's commitment to its core values.
• •Create a Unified Brand Voice Guide: Develop an internal document that outlines the brand's tone, key value propositions, approved terminology (e.g., vintage-inspired vs. old), and examples of on-brand copy. This ensures that any team member or freelancer can write content that is instantly recognizable as Vintage Print Project.

Percepción Social

Positive initial feedback, especially from direct customer reviews highlighting quality and customer service, despite being a new brand with a growing but currently modest online presence and limited external discussion.

Ejemplos de Copy

• •Image: A beautifully styled living room featuring a minimalist Japanese woodblock print. Copy: Bring tranquility home. Our Japanese collection captures the serene beauty of the natural world with timeless elegance. Each print is a story, a moment of peace for your walls. Discover the art of stillness. #VintagePrintProject #JapaneseArt #HomeDecor #WallArt #MinimalistHome
• •Image/Video: A carousel of vibrant 1920s Spanish Art Deco prints. Headline: Art That Moves You. Body: Don't just decorate your walls—ignite them. Our exclusive collection of Spanish Art Deco prints brings the bold colors and playful energy of the 1920s into the modern home. Printed on museum-quality paper to preserve every stunning detail. Shop now and get 25% off your first order with code WELCOME25.
• •Subject: New & Exclusive: The Mid-Century Modern Collection Is Here. Body: Hello [Customer Name], We believe that great design tells a story. That's why we're thrilled to introduce our latest curated collection: Mid-Century Modern. Inspired by the clean lines and optimistic spirit of the 1950s, these prints are more than just decor—they are a celebration of an iconic era. Elevate your space with art that is both nostalgic and refreshingly modern. Explore the Collection [Link]
• •Inspired by 1920s Italian poster art, this striking fox print is a testament to timeless design. Captured in exquisite detail against a dark, velvety background, its mysterious charm adds a touch of natural elegance to any room. Printed on premium matte paper to ensure the rich hues and subtle textures remain vibrant for years to come, this piece is perfect for those who seek to blend bold design with a love for the wild.
• •Headline: Art for Every Story. Sub-headline: Discover curated, gallery-quality prints that transform your space. From timeless classics to rare vintage finds, your perfect piece awaits.