Tono de Marca

Aspirational, compassionate, and serene

Valores de Marca

• •Social Responsibility & Empowerment
• •Ethical & Sustainable Production
• •Artisan Craftsmanship
• •Effortless Elegance
• •Community

Mejores Prácticas

• •Lead with the Mission: Always connect the product back to the purpose. Whether in a caption, ad, or description, the "why" (social impact) should be as prominent as the "what" (the clothing).
• •Use Storytelling: Share the stories of the artisans, the communities, and the founders. Personal narratives create a powerful emotional connection that transcends fashion.
• •Emphasize "Effortless" and "Elegant": Use words that reflect the product's aesthetic: serene, flowing, relaxed, sophisticated, timeless, radiant. This language reinforces the feeling of luxurious comfort.
• •Speak with Compassion and Authenticity: The tone should always be warm, genuine, and grateful. Avoid corporate jargon or overly aggressive sales tactics. The brand is a social enterprise, and its voice should reflect that heart.
• •Build a Community through Language: Use inclusive and engaging language. Ask questions ("Where will you wear yours?"), feature customer stories (with permission), and use collective pronouns like "we" and "our community" to foster a sense of shared purpose.

Percepción Social

The public perceives vin + min as high-quality, ethical, and purpose-driven. It's seen as authentic and trustworthy, with purchases contributing to a worthy cause. The brand offers niche, exclusive, and unique pieces that stand out from fast fashion.

Ejemplos de Copy

• •Wear a story of sunshine and solidarity. Our new hand-dyed Batik Chic Kaftan isn't just a garment; it's a promise. A promise of fair wages for our artisans in Bali and a step towards a brighter future for their families. Look elegant, feel empowered. #WearYourValues #vinandmin #SlowFashion
• •More Than a Dress. A Movement. Discover artisan-made resort wear that empowers communities. 100% of our profits support education and food aid programs in Indonesia. Shop with purpose.
• •Hi [Customer Name], Behind every piece at vin + min is a person. A mother, an artist, a dreamer. When Andrea founded vin + min as a non-profit, her vision was simple: to blend relaxed elegance with real-world impact. Your support helps us turn that vision into meals, school supplies, and opportunities. See the difference you're making and discover our latest limited-edition collection from Bali.
• •Your vacation wardrobe can change lives. At vin + min, we create stunning, handcrafted kaftans and beachwear using sustainable practices. But the best part? Every single purchase supports our artisan communities. Find your perfect travel companion and join our mission.
• •Inspired by carefree days and sunny adventures. The Millie dress is handmade with the softest sustainable fabric, perfect for play and creating memories. Each dress is crafted with love by our female artisans in Bali, helping to fund schooling for children in their community. It’s more than a dress—it’s a little piece of hope.