Tono de Marca

Functional, straightforward, product-centric, direct, descriptive, informative, business-to-consumer (B2C) suitable for business-to-business (B2B)

Valores de Marca

• •Authenticity & Tradition
• •Variety & Comprehensiveness
• •Accessibility
• •Family & Community

Mejores Prácticas

• •Embrace the "Authenticator" Role: Consistently use language that positions the brand as a trusted source for genuine products. Use words like "authentic," "traditional," "imported," and "taste of home."
• •Incorporate User-Generated Content: Encourage customers to share photos of the meals they create using Vinays Food products. Re-posting this content with credit can build a sense of community and provide social proof.
• •Tell the Story Behind the Products: Briefly explain the cultural significance of certain items. For example, "A staple in every Fijian kava ceremony, we're proud to bring authentic [Product Name] to your family." This adds a layer of depth beyond a simple product announcement.
• •Maintain a Clear and Direct Voice: While adding more storytelling is valuable, the tone should remain straightforward and easy to understand. Avoid overly corporate or complex language. The goal is to be warm and informative, like a helpful store owner.
• •Highlight Variety and Convenience: Regularly create posts or content that showcase the breadth of the product range. Use visuals that group different products to reinforce the "one-stop-shop" value proposition and emphasize how the brand makes it easy to find everything needed for a traditional feast.

Percepción Social

Primarily that of a reliable supplier and importer of specialty ethnic and grocery products; a key source for hard-to-find items from home countries; reputation built on products carried rather than a strong personified image.

Ejemplos de Copy

• •That taste of home is closer than you think. Our shipment of [Product Name] has just landed! Perfect for your afternoon tea or sharing with family. Stock up now at your local grocer. #VinaysFood #TasteOfFiji #IndianSnacks
• •From Suva to Sydney, Colombo to Cranbourne. Vinays Food is your direct link to the authentic flavours you love. Explore our wide range of Fijian, Indian, and Sri Lankan groceries.
• •Simplify your traditional meals without sacrificing flavour. Our premium frozen taro is pre-sliced and ready to cook, giving you the authentic taste you crave with the convenience you need. The perfect start for your next lovo or curry.
• •Every memorable dish starts with the right ingredients. We bring you authentic spices, lentils, and flours directly from the source, so you can perfectly recreate your family's favourite recipes. What are you cooking this weekend? #AuthenticCooking #VinaysFoodAustralia
• •Missing your Kiwi favourites? From L&P to Cookie Time, Vinays Food imports the classic tastes of New Zealand right here to Australia. Get your fix of home today. #KiwiInAustralia #NZFood