Tono de Marca

approachable, aspirational, and informative

Valores de Marca

• •Quality
• •Affordability & Value for Money
• •Customer Satisfaction & Accessibility
• •Tradition & Modernity (Heritage & Innovation)
• •Natural Ingredients & Skin-Friendliness

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key elements of Vi-John's tone (approachable, aspirational, informative) with examples of do's and don'ts. This guide should be accessible to everyone creating content.
• •Focus on Benefits, Backed by Features: Lead with how the product benefits the customer (e.g., achieve smooth skin, boost confidence, get a radiant glow) and then support this with key features or ingredients (e.g., enriched with Aloe Vera, contains Vitamin E, 5-blade technology). This blends aspiration with information.
• •Use Clear, Relatable Language: Avoid overly technical jargon. Explain product benefits and ingredients in a way that is easy for the average consumer to understand. Incorporate relatable everyday scenarios or concerns.
• •Maintain a Positive and Encouraging Vibe: The copy should feel uplifting and positive, empowering customers to look and feel their best. Use words that evoke confidence, freshness, and well-being.
• •Consistent Call to Actions & Hashtags: Use consistent calls to action (like Kart Karo, Shop Now, Discover More) and a core set of brand and product-specific hashtags across all platforms to reinforce brand identity and improve discoverability. Examples include #ViJohnKart, #ViJohnGrooming, #[ProductName].

Percepción Social

Trusted Indian Brand, Value-Oriented, Effective for Common Needs, Increasingly Modern, Focus on Fairness

Ejemplos de Copy

• •Tired of nicks and burn? Experience the Vi-John difference. Our Classic Shaving Cream, enriched with soothing Tea Tree Oil, gives you an effortlessly smooth shave while protecting your skin. Get that confident, clean look, every day. Kart Karo for a better shave! #ViJohnShave #SmoothSkin #MensGrooming
• •Hello, flawless skin! ✨ Vi-John's Feather Touch Hair Removal Cream with nourishing Aloe Vera gently removes unwanted hair in minutes, leaving your skin silky smooth and radiant. No pain, just beautiful skin you'll love to show off. Discover your smoothest skin yet. #FeatherTouch #HairRemoval #SmoothAndSoft #ViJohnKart
• •Unlock your skin's natural glow! Our Saffron & Vitamin E Body Lotion deeply hydrates and helps even out skin tone, revealing a brighter, more radiant you. Made with care for that luxurious feel without the luxury price. Love your skin, love Vi-John. #GlowGetter #SaffronGoodness #ViJohnSkincare #HealthySkin
• •Make your presence felt. St. John Cobra Deodorant offers a captivating, long-lasting fragrance that keeps you fresh and confident from dawn till dusk. Dare to be different. Find your signature scent at vijohnkart.com. #StJohnCobra #Fragrance #BeUnforgettable #ViJohnKart
• •Your everyday grooming and skincare essentials, all in one place! From a refreshing morning shave to nourishing nighttime skincare, Vi-John has been trusted for generations to bring you quality products at prices you'll love. What's your Vi-John favorite? Share below! 👇 #ViJohnKart #YourGroomingPartner #QualityCare #ValueForMoney #Since1960