Tono de Marca

Casual, Enthusiastic, Sales-Driven, Informal, Energetic, and Trendy, with a direct transactional tone on the website.

Valores de Marca

• •Accessibility
• •Fandom & Passion
• •Trendiness

Mejores Prácticas

• •Stay Authentic to Fan Culture: Use language and references that resonate with football fans. Talk about iconic moments, player rivalries, and the excitement of match day. Avoid overly corporate or formal language.
• •Leverage User-Generated Content: Encourage customers to post pictures and videos wearing the jerseys. Featuring them on social media reinforces the community-driven, authentic feel of the brand.
• •Be Direct and Value-Oriented: The primary appeal is price and selection. Copy should always be clear, and direct, and highlight the value proposition (e.g., "Best Price-Quality," "Free Shipping").
• •Keep it Visual and Fast-Paced: Especially on platforms like TikTok, use quick cuts, popular music, and engaging visuals. The copy should be short, punchy, and complement the visual content.
• •Maintain Consistency Across Channels: The energetic and casual tone used on TikTok should be reflected (though slightly toned down) on the website and in email communications to create a cohesive brand experience.

Percepción Social

Perceived by its niche TikTok audience as a go-to source for affordable, good-quality replica football shirts; customers are satisfied with the value, and community-based marketing is well-received. Virtually no public perception outside this niche.

Ejemplos de Copy

• •Your Team. Your Colors. Your Price. Don't break the bank to support your club. Get the latest 24/25 season jerseys and all-time classics now. Tap the link to shop! #Football #Jersey #Soccer #Vifooting
• •Wear Your Passion. From the stadium to the street, find the football jersey that represents you. High-quality replicas at prices you'll love. Free shipping on all orders.
• •The Classics Are Back! Retro Jerseys Inside. That legendary goal. That unforgettable season. Relive the glory with our collection of retro football jerseys. Limited stock available—grab yours before they're history.
• •The 2024/25 Real Madrid Home Jersey. Crafted for the true Madridista. This high-quality replica features breathable fabric for total comfort, whether you're playing on the pitch or cheering from the stands. Get the iconic white kit and show your pride.
• •Unboxing my new kit from @vifooting! The quality on this is insane for the price. If you want to get your hands on the new season's shirts, check them out. Use my code "FAN10" for an extra 10% off! You won't regret it.