Tono de Marca

Empowering, Inclusive, Poetic, Mindful, Conscious, Ethical, Natural & Authentic

Valores de Marca

• •Individuality & Diversity
• •Body Positivity & Empowerment
• •Sustainability & Ethical Production
• •Connection with Nature
• •Quality & Comfort

Mejores Prácticas

• •Embrace Poetic & Evocative Language: Use metaphors drawn from nature and art to describe products and the feeling they evoke. Words like "harmony," "tribute," "genius," "uniqueness," and "extraordinary beauty" align with their established voice.
• •Champion Inclusivity in Every Message: Consistently reiterate the commitment to all body types. Use inclusive imagery and ensure that sizing and fit descriptions are welcoming and empowering, avoiding exclusionary or "standard" beauty language.
• •Highlight Ethical & Sustainable Choices Authentically: Don't just state facts (e.g., "we use organic cotton"). Explain *why* these choices matter to the brand and how they connect to the values of respecting nature and people (e.g., "We choose organic cotton because it’s kinder to the Earth, just as our designs are kinder to your skin.").
• •Maintain a Mindful & Calm Demeanor: The tone should feel serene, thoughtful, and gentle, avoiding overly aggressive sales tactics or fleeting trend-driven language. Communications should feel like an invitation to connect, not a demand for attention.
• •Storytelling over Selling: Focus on the "why" behind the brand and its products. Share stories of inspiration (like the connection between human imperfections and nature's patterns), the process of creation, and how the pieces are intended to make the wearer feel, rather than just listing features.

Percepción Social

The brand is perceived as one that embraces the concept that the body is an integral part of nature, creating a sense of harmony and mindfulness. The focus on uniqueness, body positivity, and natural aesthetics is a key differentiator.

Ejemplos de Copy

• •Headline: Embrace Your Universe. Discover Lingerie as Unique as You Are. Body: At LONDI, we see the cosmos in your curves, the constellations in your spirit. Our pieces are crafted from nature's finest, designed to honor your individual beauty and empower you to feel utterly at home in your skin.
• •Instagram Caption (with an image of diverse models in nature): Like a forest, every body tells a different story – wild, serene, uniquely captivating. LONDI celebrates your chapter with sustainable, natural fabrics that feel like a second skin. Wear your story. #Londi #BodyPoetry #NatureAndNurture
• •Product Description Snippet (for a silk robe): Woven with intention, our pure silk robe moves with the gentle wisdom of a flowing river. Ethically crafted and made for your quiet moments of self-connection, it’s more than comfort – it’s a reminder of your inherent grace.
• •Email Subject Line: Feel Seen. Feel Beautiful. Feel Londi. Email Snippet: We believe true style begins with self-acceptance. That's why LONDI is committed to creating exquisite pieces for every body, celebrating the diverse tapestry of human form. Explore our new collection, consciously designed for you, and by nature.
• •About Us Page Excerpt: LONDI was born from a simple belief: your body is a masterpiece. We craft lingerie and apparel that honors this truth, blending poetic design with mindful practices. From XS to 5XL, each piece is a testament to individuality, sustainability, and the profound connection between ourselves and the natural world. Because feeling beautiful shouldn't be a trend, but a birthright.