Tono de Marca

Aspirational & Elegant, Promotional & Direct, Conscious & Ethical

Valores de Marca

• •Italian Craftsmanship
• •Design & Style
• •Sustainability & Ethical Choice
• •Accessibility

Mejores Prácticas

• •Create a Unified Brand Story: The 'About Us' page should clearly define if Vico Langella is a designer brand, a curated boutique, or both. This narrative should be woven consistently across all marketing copy to build a stronger, more coherent brand identity.
• •Segment Messaging: Use distinct copy for different target audiences. Create email campaigns and social media ads specifically for the 'vegan/sustainable' shopper and separate ones for the 'classic leather' buyer. This avoids mixed messages in a single ad.
• •Show, Don't Just Tell 'Handmade': Enhance the value of 'Handmade in Italy.' Use copywriting in blog posts and social media to tell the stories of the artisans, the origin of the materials, or the intricate process behind making a bag. This makes the value tangible.
• •Balance Luxury and Promotion: To avoid brand dilution, frame sales as exclusive events or limited-time opportunities rather than a constant state. Use phrases like 'Our Private Sale,' 'A Gift To Our Subscribers,' or 'The Annual Style Event' to maintain an air of exclusivity.
• •Develop a Consistent Tone Across Platforms: Ensure the tone of voice—whether elegant, promotional, or eco-conscious—is consistent from the website to Instagram captions to Facebook ads. Abandon or align unofficial channels (like personal Twitter accounts) with the official brand voice.

Percepción Social

Customers are drawn to the brand for its 'Made in Italy' promise and craftsmanship, often at a discounted price. It's perceived as a multi-brand online retailer or boutique, not solely a designer label. The wide range appeals to traditional luxury and eco-conscious shoppers, though prominent sales may dilute its high-end luxury image towards a mid-market discount brand.

Ejemplos de Copy

• •Artistry you can feel. Each Vico Langella bag is a testament to generations of Italian craftsmanship, meticulously handmade for a lifetime of style. Discover the soul of 'Made in Italy'. #VicoLangella #HandmadeLuxury #ItalianLeather
• •Elegance is now within reach. Don't miss your opportunity to own a piece of Italian artistry with 50% off our entire collection of bags and accessories. This offer ends tonight. Shop now.
• •Style with a conscience. The Siena Tote is crafted from innovative, 100% vegan materials without compromising on design or durability. It's more than an accessory; it's a statement of respect for our planet. #VeganFashion #SustainableStyle
• •At Vico Langella, true style knows no bounds. From classic handmade leather to innovative eco-friendly designs, our collections are made to celebrate your individuality. Explore accessories for him and her.
• •Vico Langella was born from a passion for Italian elegance and a belief that true luxury is timeless, ethical, and authentic. We blend traditional 'fatto a mano' (handmade) techniques with a modern vision, offering curated collections that honor both our heritage and our future. Welcome to our world.