Tono de Marca

Edgy and Rebellious, Empowering and Confident, Artisanal and Personal, Exclusive and Aspirational.

Valores de Marca

• •Handmade Craftsmanship
• •Quality Materials
• •Self-Expression and Individuality
• •Authenticity and Transparency

Mejores Prácticas

• •Blend Edge with Craft: Always pair rebellious or empowering language ("unleash," "defy," "armor") with words that highlight craftsmanship and quality ("handcrafted," "genuine leather," "artisanal"). This reinforces the brand's unique position as both edgy and high-quality.
• •Use the "You" Voice: Address the customer directly ("your look," "break your everyday look") to create a personal and empowering connection. Make them the hero of the brand story.
• •Emphasize Scarcity and Exclusivity: Regularly mention "limited quantities" or "unique collections" to drive urgency and reinforce the special, non-mass-produced nature of the products.
• •Maintain a Personal Touch: In more detailed communications like FAQs, "About Me" pages, or direct messages, retain the friendly, first-person voice of the creator. This builds authenticity and trust that larger brands cannot replicate.
• •Let the Product Names Tell a Story: Continue using evocative and thematic names for products and collections (e.g., "Disobey," "Mischief," "Shapeshifter"). This adds a layer of narrative and personality to the items before the customer even reads the description.

Percepción Social

Vicious Intent is perceived as a high-quality, niche creator of alternative accessories. Customers are likely to be individuals who are part of or appreciate gothic, punk, or alternative subcultures and value unique, handcrafted items over mass-produced fashion. The brand is seen as both a personal project and a professional business, a perception strengthened by the "made to order" and customization options. The positive and direct interaction on social media and the website likely leads to a loyal customer base that feels a personal connection to the creator and the brand's ethos.

Ejemplos de Copy

• •UNLEASHED. Our new 'Obsession' harness is here. Forged from genuine leather and steel, this piece isn’t just an accessory—it's armor for the soul. Handcrafted in limited numbers because you were never meant to blend in. Dare to be seen. #ViciousIntent #HandmadeHarness #AlternativeFashion #LeatherLove
• •Vicious Intent: Handcrafted accessories to break the everyday.
• •More than leather and metal, the 'Shapeshifter' is an attitude. Each strap is cut and crafted by hand, designed to move with you and transform any outfit from simple to statement. With adjustable buckles for a perfect fit, this harness is your missing piece for ultimate self-expression. Built to last, designed to empower.
• •Your Look. Your Rules. Tired of the ordinary? Vicious Intent creates limited-edition, handmade leather harnesses, chokers, and accessories for those who walk their own path. Made in Bulgaria, designed for the bold. Shop the collection now and find your edge.
• •Subject: Inside the New Collection: Exclusive, Edgy, and Waiting for You.