Tono de Marca

trendy, confident, and youth-oriented

Valores de Marca

• •Quality and Affordability: Vicinity emphasizes creating high-quality garments at fair prices.
• •Unique Design & Style: The brand focuses on expressing visions through clothing, offering fashionable and timeless pieces with a unique aesthetic. They are known for distinctive items like their 'Akimbo' sneakers and cargo pants.
• •Community Focus: Vicinity aims to build a strong community around the brand, putting people first and empowering them. Some sources mention them as a 'community focused streetwear brand, redefining youth culture.'
• •Cultural Inspiration & Rule-Breaking: The brand states a belief in breaking rules and drawing inspiration from the beauty of cultures.
• •Accessibility: Offering worldwide shipping and regular promotions makes the brand accessible to a wider audience.

Mejores Prácticas

• •Know Your Audience: Understand the language, slang, and cultural references that resonate with young, fashion-forward individuals.
• •Stay Authentic: While trendy, avoid forcing slang or a tone that doesn't feel genuine to the brand's core identity.
• •Visual Consistency Reinforces Tone: Ensure that the visual elements (photography, videography, graphics) on the website and social media align with the confident and cool tone of the copy.
• •Engage with Your Community: Use a consistent tone when interacting with followers and customers on social media comments, DMs, and customer service channels.
• •Develop a Brand Voice Guide: Create internal guidelines that outline the key characteristics of the brand's tone, including approved vocabulary, 'do's and don'ts,' and examples to ensure all communications are aligned.

Percepción Social

up-and-coming, trendy streetwear brand with unique designs and good quality for the price. Effective marketing strategies, particularly on social media. Associated with modern streetwear culture. Some caution advised by some review platforms.

Ejemplos de Copy

• •Level up your street game. Vicinity drops are here – don't sleep on these fits.
• •Quality gear, no cap. Rock Vicinity and own your style.
• •Fresh threads just landed. Cop the latest heat before it's gone.
• •Beyond trends. Beyond basic. This is Vicinity.
• •Engineered for the streets. Designed for you. Experience Vicinity.