Tono de Marca

Inspirational, serene, and empowering; friendly and approachable with an air of aspirational elegance. Language is positive, uplifting, and focuses on self-care, balance, and personal growth, using words like "magic," "soul," "heart," "harmony," and "luxury" to evoke well-being.

Valores de Marca

• •Spirituality & Mindfulness
• •Quality & Aesthetics
• •Female Empowerment
• •Customer-Centricity
• •Sustainability

Mejores Prácticas

• •Maintain an Uplifting and Empowering Tone: Always use positive language that inspires and empowers the reader. Focus on benefits that relate to well-being, balance, and personal growth.
• •Incorporate Sensory and Emotive Language: Use descriptive words that appeal to the senses and evoke feelings of calm, luxury, and magic. Words like "serene," "radiant," "handcrafted," "soothing," and "energizing" will resonate with the target audience.
• •Tell a Story: Frame products within a narrative of self-care and spiritual journey. Explain *why* a particular crystal or oil is beneficial and how it can be integrated into a daily ritual. The story is about the customer's transformation, not just the product's features.
• •Stay True to the Aesthetic: Ensure that the copy complements the brand's visual identity. The language should be as clean, elegant, and intentional as the product photography. Short, impactful headlines paired with more descriptive, soulful body copy will be effective.
• •Be Consistent Across All Channels: While the format may change (e.g., short-form video on TikTok vs. polished images on Instagram), the core message and brand voice should remain the same. The "High Vibe, Spiritual Lifestyle" ethos should be evident in every tweet, post, and product description.

Percepción Social

Trendy and trustworthy source for spiritual and wellness products. Customers are drawn to the aesthetic appeal and the aspirational lifestyle promoted, creating an emotional connection. Perceived as a guide to a more intentional and spiritually-attuned life.

Ejemplos de Copy

• •Align your energy with abundance. Our Money Maker crystal set is curated to attract prosperity and success into your life. Let these powerful stones be your daily reminder that you are worthy of all you desire. ✨ #VibesOfMind #CrystalHealing #Abundance
• •Adorn yourself with intention. Our new collection of crystal jewelry is more than just an accessory—it's a talisman of strength, balance, and inner peace. Handcrafted to elevate your vibe. Discover your new favorite piece.
• •Press pause and find your center. 🌿 Our handmade aromatherapy oils are your secret to creating a spa-like sanctuary at home. Just a few drops to melt away stress and reset your soul. #SelfCare #Aromatherapy #SpiritualLifestyle #VibesOfMind
• •Subject: A Gift for Your Soul | Inside this week's Vibes... ✨ This week, we're exploring the theme of 'Authenticity.' Read our new blog post on how to connect with your true self and discover the perfect crystal companions for your journey. Plus, enjoy 15% off our 'Get Lucky' collection.
• •Tired of the hustle? Reconnect with what truly matters. Vibes of Mind offers a curated selection of crystals, jewelry, and aromatherapy to help you cultivate a life of balance and intention. High vibe, spiritual living starts here. Shop now for fast delivery.