Tono de Marca

The brand tone of Viaja Libro is close, educational, and creative. It uses language that appeals to emotion and parents' desire to foster reading and imagination in their children. Communications on its website are warm and inspire confidence, positioning reading as a family adventure.

Valores de Marca

• •Promotion of Reading
• •Expert Curation
• •Family Bonding
• •Creativity and Play

Mejores Prácticas

• •Tell the Foundational Story: Use the narrative of the two sisters to generate trust and authenticity. Personal passion is a powerful differentiator.
• •Focus on Emotional Benefits: Beyond 'receiving a book,' copywriting should center on benefits like 'creating memories,' 'strengthening bonds,' and 'awakening curiosity.'
• •Use Adventure Language: Employ words such as 'explore,' 'discover,' 'journey,' 'adventure,' 'treasure,' and 'magic' to be consistent with the brand name and concept.
• •Speak Directly to the Target Audience (Parents): Use an empathetic tone that recognizes their desires and aspirations for raising their children. For example, 'We know you want the best for them' or 'Create moments they will always treasure.'
• •Highlight Curation and Exclusivity: Emphasize that each box is a special selection and not something easily found. Phrases like 'selected by experts,' 'a surprise chosen with care,' or 'literary treasures for your library' reinforce the value of the service.

Percepción Social

Given the limited online presence, the brand's social perception is nascent and built primarily through its customers' direct experience. Subscribers likely perceive it as a niche, personal, and trustworthy brand that offers a carefully curated product with a clear purpose. The story of the founding sisters adds a layer of authenticity and passion that can generate a positive and loyal perception among its customer base.

Ejemplos de Copy

• •More than a book, it's the journey you take together. Each month, a new story to explore and a treasure to create. ✨ Awaken the magic of reading with Viaja Libro. Subscribe today.
• •Subject: Open the door to a world of adventures 💌 Body: We know you're looking for unique moments with your children. At Viaja Libro, we lovingly select each book and create an experience so that every reading is an unforgettable journey. Ready for the next adventure?
• •Your Monthly Passport to Imagination. Our subscription box for little ones aged 3 to 5 is an invitation to travel without leaving home. It includes a children's book carefully selected for its literary and visual value, and an educational complement designed to extend the magic of the story beyond the pages.
• •We are two sisters, one a designer mom and the other an educator. Viaja Libro was born from our shared love for the stories we were read as children. Today, we want to bring that same magic to your family. Thank you for joining us on this journey!
• •Viaja Libro: Little readers, big adventures.