Tono de Marca

Artisanal & Passionate, Trustworthy & Quality-Focused, Approachable & Youthful

Valores de Marca

• •Artisanal Craftsmanship
• •Quality Materials
• •Originality & Elegance
• •Customer Satisfaction
• •French Identity

Mejores Prácticas

• •Spotlight the Founder (Océane): Continue to share Océane's story, passion, and expertise.
• •Focus on Quality and Durability: Clearly communicate the benefits of stainless steel (water-resistant, durable) in a way that aligns with elegant daily wear, not just practicality.
• •Engage with a Personal, Passionate Voice: Whether responding to comments or writing newsletters, the communication should feel like it's coming from someone who genuinely loves jewelry and cares about her customers, reflecting Océane's described passion.
• •Maintain a consistent 'Made in France' narrative across all communications.
• •Showcase the artisanal process through visuals and storytelling.

Percepción Social

A small, artisanal business offering quality, handmade French jewelry that is trendy, affordable and durable.

Ejemplos de Copy

• •"Each Lovely Jewels piece is lovingly handcrafted in France, reflecting my passion for unique design and enduring quality. - Océane"
• •"Discover the 'Bracelet Zoé,' a testament to French craftsmanship, made with water-resistant stainless steel for everyday elegance."
• •"At Lovely Jewels, we believe in creating jewelry that tells a story. Explore our collection and find a piece that resonates with you."
• •"Your satisfaction is our priority. Enjoy a 14-day money-back guarantee on all Lovely Jewels creations."
• •"'Fait main en France' with love and care. Experience the artistry of Lovely Jewels."