Tono de Marca

Authentic & Connected, Inclusive & Approachable, Bold & Expressive, Urban & Contemporary, Passionate & Creative

Valores de Marca

• •Community & Togetherness
• •Authenticity & Heritage
• •Inclusivity & Freedom
• •Quality & Durability
• •Creativity & Expression
• •Collaboration
• •Sustainability

Mejores Prácticas

• •Speak from the Scene, To the Scene: Use language and references that resonate with those familiar with Berlin's electronic music culture (e.g., "strobelights," "dancefloor," "collective," "free-minded"). Avoid overly corporate or generic fashion talk.
• •Embrace Inclusivity in Language: Consistently use gender-neutral terms when referring to products and the audience. Highlight the "approachable" and "anything-goes" philosophy.
• •Balance Boldness with Authenticity: While designs are expressive, the copy should remain grounded and genuine, reflecting the brand's origins rather than chasing fleeting trends with superficial hype.
• •Integrate Music & Community: Regularly tie content back to music, DJs, events, and the collective spirit. Showcase collaborations and tell stories from within the community.
• •Be Transparent & Passionate: Share insights into the design process, sustainable efforts, and the passion that drives the brand. Let the "From Berlin with love" ethos shine through in communications.

Percepción Social

Embedded in Music Culture, Stylish & Unique, Community-Focused, Good Quality, Recognizable & Growing

Ejemplos de Copy

• •Headline (Brand Anthem): Vertere Berlin: Beyond Black. The Sound of Berlin, Woven Into Every Stitch. Body: Born from the strobelights, crafted by the collective. We are the pulse of Berlin's nightlife, designing for the free-minded. This isn't just fashion; it's your second skin on the dancefloor and the street. #VertereBerlin #StrictlyDancefloorBusiness
• •Product (Statement Piece - e.g., a bold jacket): Don't Just Enter the Room. Own It. Body: Our [Jacket Name] isn't for blending in. Inspired by the raw energy of Berlin after dark, it's built with [mention key material/feature] to last from sunset to sunrise, and beyond. Express yourself. #BerlinFashion #NightlifeInspired #StatementPiece
• •Community (Event Promotion): The Collective Calls. Vertere Berlin: Strictly Dancefloor Business is Back. Body: More than a party, it's where our tribe connects. Join us for a night where the music and fashion fuse. Expect [mention DJ type/vibe]. Because here, everyone belongs. [Link to event]. #VertereBerlinEvents #BerlinTechno #Community
• •Instagram Post (Lifestyle Shot): Caption: Lost in the right direction. Our genderless [Product Name] – because style knows no boundaries. Crafted for every story, every beat. What's your Berlin soundtrack? #VertereBerlin #UnisexFashion #BerlinStyle #FreeMinded
• •Sustainability Focus: Wear The Change. Dance Towards a Better Future. Body: Inspired by the unity of the dancefloor, we're committed to a more conscious beat. Our latest collection features [mention sustainable material like organic cotton/recycled fabric], because our love for nightlife includes loving our planet. Discover more about our journey. #SustainableStreetwear #VertereCares #BerlinFashion