Tono de Marca

Personal, Passionate, and Encouraging

Valores de Marca

• •Authenticity
• •Accessibility
• •Joy & Positivity
• •Connection
• •Creativity

Mejores Prácticas

• •Always Tell the Story: Consistently weave the brand's origin story—starting during the lockdown, being self-taught—into product descriptions, social media, and ads. This is your most unique asset.
• •Leverage the 'VIP' Duality: Use 'VIP' to refer both to the brand (Vero Ionita Paints) and the customer (Very Important Person). This reinforces brand identity and makes the audience feel exclusive (e.g., 'Welcome to the VIP family,' 'A special offer for our VIPs').
• •Lead with Emotion, Follow with Features: Start your copy by describing the feeling the art evokes (joy, calm, energy). Then, detail the practical aspects (size, medium, texture, handmade quality).
• •Maintain the Personal Voice: Always write in the first person ('I,' 'My'). This maintains the authentic, direct-from-the-artist tone that defines the brand. Address the customer directly using 'you' and 'your.'
• •Embrace the 'Joy' Mission: Ensure your copy is consistently positive and uplifting. Use words like 'joy,' 'brighten,' 'happiness,' 'vibrant,' and 'gaiety' to align with the core promise of 'Egayez vos vies.' This should be the emotional takeaway of every piece of communication.

Percepción Social

Approachable and inspiring boutique brand, where customers feel a strong personal connection to the artist and are valued as 'VIPs'.

Ejemplos de Copy

• •Born from a single moment of intuition, 'Hope' is a conversation of color and light. Each brushstroke was guided by emotion, creating a piece that doesn't just hang on your wall—it fills your space with optimism. This isn't just a painting; it's a daily reminder to brighten your thoughts. Welcome this piece of my story into your home.
• •From my studio to your home, with joy in every brushstroke. ✨ It all started as a lockdown dream, and today, I get to share my passion with this amazing VIP community. Every painting holds a piece of my journey. Thank you for being a part of it. #VeroIonitaPaints #ArtFromHeart #StudioLife #HandmadeArt
• •A VIP exclusive: Be the first to see the new collection!
• •Vero Ionita Paints wasn't born in a boardroom; it was born from a desire for hope. I'm Vero, a self-taught artist who discovered a passion for painting during the 2020 lockdown. My mission is simple: to make original, heartfelt art accessible to everyone. Each piece is handmade by me in my Portugal studio, ready to bring a little more joy into your life.
• •Your walls are waiting for a story. At Vero Ionita Paints, every creation is more than just art—it's a handmade piece of passion. Find the original painting that speaks to you and turn your house into a home filled with joy and color. Become a VIP and discover art that brightens your life.