Tono de Marca

serene, nurturing, and sophisticated

Valores de Marca

• •Truth & Honesty
• •Holistic Wellbeing
• •Natural & Organic Purity
• •Artisan Craftsmanship
• •Environmental Consciousness
• •Cruelty-Free

Mejores Prácticas

• •Use a Nurturing Vocabulary: Consistently use words like nourish, restore, balance, soothe, rejuvenate, and radiance to reinforce the brand's caring and effective approach.
• •Emphasize the Ritual: Frame the use of products not as a routine, but as a "ritual A mindful moment of self-care. This elevates the experience beyond the functional benefit and aligns with the "Wholebeing" philosophy.
• •Tell the "Truth" Story: Regularly connect back to the brand name "Verite" (Truth). Talk about "true ingredients," "honest formulations," and helping customers find their "true beauty." This reinforces a core value.
• •Highlight the Artisan Element: Remind the audience that products are "handcrafted in small batches in New Zealand." This communicates quality, care, and exclusivity, justifying the premium positioning.
• •Integrate Mind, Body, and Spirit: In product descriptions and social media posts, connect the physical benefits (e.g., hydrated skin) to emotional or spiritual outcomes (e.g., a feeling of calm, a balanced mind, a restored spirit), fully embracing the "Wholebeing" value proposition.

Percepción Social

premium, trusted, and ethical artisan brand

Ejemplos de Copy

• •Meet your moment of calm. Our Sattva Glow Serum is more than just skincare; it's a ritual. Hand-blended with Bakuchiol and Vitamin D, it 's designed to restore your unique radiance from within. Let your truth shine. #VeriteBeauty #Wholebeing #RadiantSkin
• •Modern life can be stressful, and your skin feels it too. Our Phyto+ Skin Defence range, rich in prebiotics and antioxidants, is formulated to protect from pollution and restore your skin's delicate microbiome. Defend your glow, naturally. #VeriteSkincare #NaturalDefence #OrganicBeauty
• •The Aroha Goddess Body Balm is a loving embrace for your skin and spirit. Infused with therapeutic rose and sandalwood, this concentrated balm melts on contact, deeply nourishing the body while balancing the heart chakra. Each jar is a promise of tranquility, handcrafted to honor the goddess within.
• •A Gift From Nature: Your Weekly Self-Care Ritual
• •Truth in Beauty. Wellness in Ritual. Discover Verite.