Tono de Marca

Elegant & Indulgent, Joyful & Celebratory, Authentic & Traditional, Accessible Premium

Valores de Marca

• •Quality & Natural Ingredients
• •Italian Heritage & Craftsmanship
• •Joy & Conviviality ("Allegria")
• •Balance ("Buonissimo")
• •Creativity & Innovation

Mejores Prácticas

• •Embrace "Allegria" (Joy): Infuse copy with warmth, positivity, and a sense of celebration. Use evocative language that describes the pleasure of the Venchi experience.
• •Highlight Italian Heritage Authentically: Consistently reference the 1878 origins, Piedmontese craftsmanship, and Italian way of life. Use Italian words sparingly and correctly where appropriate (e.g., "gelato," "cioccolato," "Piedmont").
• •Focus on Sensory Details & Quality Ingredients: Describe the textures, aromas, and tastes. Emphasize the natural, high-quality ingredients like Piedmont Hazelnuts, and the "less sugar, no artificial additives" philosophy.
• •Maintain Visual & Verbal Elegance: Ensure that the copy reflects the premium nature of the brand. Use clear, sophisticated language. Visuals should always be high-quality, vibrant, and appetizing, aligning with the copy's message.
• •Balance Indulgence with Accessibility: While positioning Venchi as a luxury, ensure the tone remains inviting and inclusive, encouraging everyday moments of joy, not just special occasion purchases. Adapt the tone slightly for different platforms (e.g., more playful on Instagram, slightly more informative on the website) while staying true to core values.

Percepción Social

Premium/Luxury Good, Authentic Italian Experience, Delicious & High Quality, Expensive but Worth It for a Treat/Gift, Visually Appealing, Associated with Indulgence and Pleasure

Ejemplos de Copy

• •Headline: Experience Italy, One Bite at a Time. Body: Since 1878, Venchi has crafted moments of joy from the heart of Piedmont. Discover our authentic Italian chocolate and gelato, made with the finest natural ingredients. #VenchiTaiwan #ItalianHeritage #PureIndulgence
• •Headline: The Sweetest Celebrations Start with Venchi. Body: From birthdays to anniversaries, or simply a Tuesday treat, elevate your moments with Venchi. Our exquisite chocolates and creamy gelato are the perfect way to share the joy. Visit us in-store or online at venchi.com.tw. #VenchiMoments #LuxuryChocolate #TaiwanSweets
• •Headline: Taste the Tradition: Piedmont Hazelnuts & Natural Goodness. Body: At Venchi, "Buono Buonissimo" isn't just a motto, it's our promise. We use iconic Piedmont Hazelnuts and 100% wholesome ingredients for a taste that's both incredibly delicious and naturally balanced. #MadeInItaly #NaturalIngredients #VenchiValues
• •Headline: Unwrap Joy. Gift Venchi. Body: Looking for the perfect gift? Our beautifully crafted chocolate collections and artisanal gelato bring a touch of Italian elegance to any occasion. Explore our gifting range at Venchi Taiwan stores. #VenchiGifts #ItalianChocolate #TaipeiFoodie
• •Headline: Your Daily Dose of Allegria! Body: Why wait for a special occasion? Indulge in a scoop of our signature gelato or a piece of handcrafted chocolate and bring a little Italian sunshine to your day. Life's too short for ordinary treats! #VenchiGelato #ChocolateLover #TreatYourselfTaiwan