Tono de Marca

empowering, personal, and premium

Valores de Marca

• •Body Inclusivity
• •Quality over Quantity
• •Sustainability
• •Freedom and Uniqueness
• •Comfort and Style

Mejores Prácticas

• •Lead with "You": Center the customer in the narrative. Frame copy around her feelings, her body, and her experiences (e.g., "Your perfect fit," "Feel confident in your skin") rather than just focusing on product features.
• •Emphasize Core Values in Every Message: Weave keywords like "custom-made," "your fit," "quality," "timeless," and "sustainability" into posts, ads, and descriptions to reinforce what the brand stands for.
• •Use Empowering and Positive Language: Use strong, uplifting verbs and adjectives. Avoid language that suggests "fixing" or "flattering" in a way that implies flaws. Instead of "hides your trouble spots," use "celebrates your curves."
• •Tell the Story: Remind the audience of the brand's origin —handmade with love by two friends in Lithuania. This personal touch builds trust and differentiates VAYU from larger, impersonal corporations.
• •Maintain a Premium and Elegant Tone: Ensure the language is as refined as the product. Avoid overly casual slang or abbreviations. The tone should mirror the minimalist, high-quality aesthetic of the bikinis themselves —clean, confident, and sophisticated.

Percepción Social

Perceived as a trusted, high-quality, stylish, elegant, and minimalist brand, praised for perfect fit and local, female-owned, handmade production. Overwhelmingly positive reception.

Ejemplos de Copy

• •Your summer, your rules, your bikini. Our new Mahima top is designed to move with you, from sun-drenched beaches to spontaneous ocean dips. Made-to-order, just for you. Because you weren't made from a mould, and your bikini shouldn't be either. #VAYUbikini #CustomSwimwear #BodyInclusivity
• •Tired of swimwear that doesn't fit? We believe every body is a bikini body. At VAYU, we handcraft each bikini to your unique measurements. Experience the freedom of a perfect fit. Discover our collection.
• •Style that lasts more than a season. Our timeless, made-to-order swimwear is crafted with intention —reducing waste and celebrating quality. Invest in a piece you'll love for summers to come.
• •Remember the feeling of that perfect fit? Your VAYU bikini was made just for you, and we're dreaming up new ways for you to feel incredible this summer. Explore our latest designs and find your next memory-making piece. #VAYUwoman
• •Cheeky, flirty, and unapologetically you. The Vahini bottom features dainty side-ties for a fully adjustable, low-rise fit that celebrates your shape. Handmade in Lithuania with premium fabric, it's designed for minimal tan lines and maximum confidence. #HandmadeSwimwear #FeelGoodFashion