Tono de Marca

Aspirational, culturally rich, sophisticated, evocative, educational, unapologetic, and confident.

Valores de Marca

• •Cultural Heritage
• •Luxury and Quality
• •Social Consciousness and Sustainability
• •Inclusivity
• •Empowerment

Mejores Prácticas

• •Lead with Story: Every piece of copy should be an opportunity to tell a story, whether it's about the cultural inspiration, the artisan who made the product, or the person who will wear it.
• •Use Evocative and Sensory Language: Words like "captivating voyage," "rich tapestry," and "vibrant spirit" create an emotional connection and elevate the perception of the products.
• •Reinforce Brand Values: Consistently weave in keywords and phrases that reflect the brand's commitment to luxury, heritage, sustainability, and inclusivity.
• •Maintain a Sophisticated and Empowering Tone: The language should always be polished, respectful, and inspiring, making the customer feel confident and connected to a larger movement.
• •Educate and Inform: Use copy to educate the audience about the cultural significance of the designs, fabrics, and names used in the collections, adding depth and value to the customer experience.

Percepción Social

The brand is primarily perceived as a niche, high-end label offering unique, culturally significant pieces. Its audience values authenticity, craftsmanship, and product storytelling. The brand's reputation is still developing due to limited external reviews and media coverage, indicating an opportunity for growth.

Ejemplos de Copy

• •Embody the strength and grace of a queen. Our Amina Wrap Dress, inspired by the legendary ruler of Zazzua, is more than a garment—it's a statement of power and heritage. Crafted with luxurious fabrics and a timeless design, it's made for the woman who leads with confidence. #VanessaAkos #LuxuryAfricanFashion #QueenAmina
• •Fashion that feels good, inside and out. At Vanessa Akos, we are committed to ethical practices and sustainable sourcing, bringing you exquisite African-inspired designs that honor both the planet and its people. Discover a world of conscious luxury. #SustainableFashion #EthicalLuxury #VanessaAkos
• •Bring the soul of Africa into your home. The Efie Home collection features handcrafted decor that tells a story of tradition, artistry, and timeless beauty. Transform your space with pieces that are as unique as you are. #VanessaAkosHome #AfricanDecor #CulturalHeritage
• •Be the first to experience our latest journey through African heritage. The new [Collection Name] has arrived, a curated selection of designs that celebrate the vibrant spirit and rich history of the continent. Explore the collection and find your unapologetic style. #NewArrivals #VanessaAkos #CulturalLuxury
• •Exquisite tailoring meets African elegance. Our made-to-measure suits are a testament to personalized luxury, designed to your exact specifications. Choose from a selection of premium fabrics and bold prints to create a look that is uniquely yours and unapologetically you. #BespokeFashion #VanessaAkos #AfricanSuits