Tono de Marca

The overall brand tone is purposeful and expert, modulated across platforms: Expert & Professional (LinkedIn, website), Inspirational & Educational (Instagram), and Accessible & Relatable (TikTok).

Valores de Marca

• •Purpose
• •Sustainability
• •Impact
• •Collaboration
• •Transparency & Authenticity

Mejores Prácticas

• •Lead with 'Why': Always start from a place of purpose. Whether the content is a technical LinkedIn post or a fun TikTok video, the underlying message should always connect back to the mission of using business as a force for good.
• •Adapt the 'How' to the Platform: Maintain the core values and expertise, but adjust the delivery. Use professional, data-driven language for LinkedIn; inspirational storytelling and visuals for Instagram; and simple, jargon-free explanations for TikTok.
• •Balance Expertise with Accessibility: Avoid getting lost in technical jargon. Even on professional platforms, strive to make complex ideas like "ESG reporting" and "stakeholder governance" understandable and relevant to a business owner's challenges and goals.
• •Champion Collaboration: Use inclusive and partnership-oriented language. Phrases like "we work with you," "your journey," "together," and "co-create" reinforce the "and co" ethos and position the brand as a partner, not just a service provider.
• •Show, Don't Just Tell: Instead of simply stating the company's values, demonstrate them. Use client case studies, employee spotlights, and behind-the-scenes content to provide tangible proof of the brand's commitment to its principles in action.

Percepción Social

Values and co is likely perceived as a Specialist Guide, a Mission-Driven Partner, and an Educator. The lack of negative mentions indicates a solid reputation, reinforcing the view that sustainability consulting is essential for future-proofing businesses.

Ejemplos de Copy

• •For a LinkedIn Article (Expert & Professional Tone): Headline: "Beyond the Buzzword: How a B Corp Certification Drives Tangible ROI and Resilience." Body: "In today's market, ESG is no longer a 'nice-to-have' —it's a strategic imperative. For companies committed to genuine impact, B Corp certification provides a rigorous framework to validate their efforts and unlock new value. Our latest analysis breaks down how this gold standard in sustainability translates to improved brand reputation, increased investor confidence, and enhanced employee engagement. Let's move from conversation to action. #BCorp #ESG #Sustainability #BusinessStrategy"
• •For an Instagram Post (Inspirational & Educational Tone): Image: A clean graphic with the text "Your Values Are Your Value." Caption: "What if your company's deepest values were also its biggest asset? That's the power of purpose-driven business. Becoming a B Corp isn't just about a certification; it's about embedding your mission into your operations and proving that business can be a force for good. Ready to align your profit with your purpose? We can show you how. #ValuesAndCo #BcorpCertified #BusinessAsUnusual #PurposeDriven"
• •For a TikTok Video Script (Accessible & Relatable Tone): (Video shows a person quickly adding positive "ingredient" labels to a box representing a company: "Living Wage," "Recycled Materials," "Community Volunteering," "Carbon Neutral.") Text on screen: "What's really inside a B Corp?" Voiceover: "You know how food has nutrition labels? B Corp is like that, but for a business! It's a certification that proves a company cares about its workers, its community, and the planet —not just profits. It’s the good stuff, verified. #BCorp #Sustainability #GoodBusiness #Explained"
• •For a Website Service Page (Purposeful & Expert Tone): Headline: "Navigate Your B Corp Journey with Confidence." Body: "Achieving B Corp certification is a powerful statement of your company's commitment. But the path can be complex. At Values and co, we act as your dedicated partner, providing expert guidance from initial assessment to final submission and beyond. We help you integrate the B Corp framework seamlessly into your business strategy, ensuring you not only meet the standards but thrive as a purpose-led organization."
• •For a Client Testimonial Post on Instagram (Collaborative & Supportive Tone): Image: A professional photo of the client's team or product. Caption: "CLIENT SPOTLIGHT: Huge congratulations to [Client Name] on officially becoming B Corp Certified! Their dedication to [mention a specific value, e.g., sustainable sourcing, ethical manufacturing] is an inspiration. We were honored to be part of their journey and can't wait to see the continued positive impact they make. This is what it's all about: partnership in purpose. #ValuesAndCo #ClientSuccess #BCorp #MakingAnImpact"