Tono de Marca

Aspirational yet Accessible, Confident, Appreciative, Value-Oriented

Valores de Marca

• •Accessibility: Making luxury fragrance experiences available to a broader audience.
• •Quality: Emphasizing the use of "finest ingredients" and aiming for "long-lasting" scents.
• •Passion: A genuine love and enthusiasm for fragrances.
• •Value: Providing customers with a cost-effective alternative to designer perfumes.
• •Inspired Craftsmanship: Focusing on creating high-quality interpretations of popular scents.

Mejores Prácticas

• •Emphasize "Inspired By" with Confidence: Be clear and upfront about the nature of the products. Frame it positively – as a way to access desired scent profiles affordably, rather than as a lesser version. Use phrases like "Our version of..." or "An olfactory tribute to..."
• •Focus on Quality & Experience: Continuously highlight the quality of ingredients and the enjoyable, long-lasting fragrance experience, reinforcing that affordability does not mean a compromise on essential quality.
• •Use Aspirational Language Balanced with Accessibility: Words like "luxury," "exquisite," "captivating," and "sophistication" can be used, but always bring it back to the value and accessibility proposition.
• •Develop a "Why": Beyond just selling "inspired by" perfumes, communicate the passion for fragrance and the desire to make these experiences widely available. This adds depth to the brand story.
• •Build Trust through Transparency: In all communications (website, product descriptions, future social media), be honest about the product. If customer testimonials are gathered, use them to reinforce trust and the positive aspects of the brand (e.g., "Smells just like [Brand X] but at a fraction of the price!"). In the absence of social media, a robust FAQ and clear "About Us" section are crucial.

Percepción Social

Customers who discover them are likely looking for affordable alternatives to expensive perfumes. They might perceive Valencia as a smart option to enjoy desired scent profiles without overspending. Challenges: The "inspired by" market can sometimes face skepticism regarding originality or quality compared to the original brands. The lack of social media presence means Valencia is missing out on opportunities to shape its narrative, engage with customers directly, and build a community. Potential customers might see this lack of engagement as a sign of a less established or less transparent brand. The generic name "Valencia" could make it hard for the brand to stand out and be easily found or remembered unless specifically associated with "perfumes."

Ejemplos de Copy

• •Headline: Experience Iconic Scents. Love the Accessible Price. Body: At Valencia, we believe exquisite fragrances shouldn't be out of reach. Discover our collection of perfumes, inspired by the world's most beloved scents, crafted with passion and quality for you to enjoy every day.
• •Headline: Your Favourite Luxury Aroma, Reimagined. Body: Fall in love with captivating fragrances all over again. Valencia offers meticulously crafted perfumes inspired by designer icons, bringing you lasting quality and sophistication without the luxury markup.
• •Headline: Indulge Your Senses. Delight Your Budget. Body: Why choose between quality and affordability? Valencia delivers the best of both worlds with perfumes inspired by timeless classics. Express yourself with a signature scent that’s both luxurious and accessible.
• •Headline: The Essence of Luxury, Smartly Priced. Body: Unlock a world of olfactory pleasure with Valencia. Our passion lies in creating high-quality, long-lasting perfumes inspired by the scents you adore, made for the savvy fragrance lover.
• •Headline: Discover Valencia: Where Aspiration Meets Affordability. Body: Step into a realm where the allure of designer-inspired fragrances is matched only by their intelligent value. Valencia is dedicated to bringing you scents that make a statement, not a dent in your wallet.