Tono de Marca

aspirational, artisanal, and nostalgic

Valores de Marca

• •Artisanship and Tradition
• •Timelessness and Quality
• •Exclusivity and Uniqueness
• •Nostalgia and Emotional Connection
• •Sustainability

Mejores Prácticas

• •Lead with Storytelling: Always frame products within the larger brand narrative of travel, memory, and timelessness. Use evocative language that speaks to emotion rather than just product features.
• •Emphasize "Handmade in Paris": This is a key differentiator. Consistently mention the artisanal nature and Parisian origin to reinforce the values of quality, tradition, and luxury.
• •Use a Nostalgic and Aspirational Vocabulary: Incorporate words like "timeless," "souvenir," "cherish," "journey," "memory," and "sun-drenched" to maintain the dreamy, romantic tone.
• •Highlight Scarcity: Remind the audience that pieces are made in "very limited quantities." This reinforces the value of exclusivity and encourages timely purchases.
• •Maintain a Consistent Visual and Textual Aesthetic: Ensure that the elegance and simplicity of the product photography are matched by a refined, personal, and slightly poetic copywriting style across all platforms.

Percepción Social

The perception is largely shaped by the brand's own curated image, which is one of high-quality, artisanal luxury. The limited availability and handcrafted nature likely foster a perception of exclusivity among its followers and potential customers.

Ejemplos de Copy

• •Every stitch, a memory. Every piece, a story. Our Calanques top is more than just knitwear; it's the feeling of the Parisian sun on your skin and a whispered promise of adventures to come. Handcrafted in our Paris atelier, because some things are made to last forever. #Vacancier #HandmadeInParis #TimelessStyle
• •For the moments you'll always remember. Discover our collection of timeless, handcrafted knitwear—the essentials for your life's suitcase.
• •The Mistral Bag: Inspired by the winds that dance through the south of France, this hand-crocheted bag is your perfect companion. Crafted from noble materials with a meticulous eye for detail, it’s designed in a limited series for those who collect unique memories and timeless pieces. Take a piece of Paris with you, wherever you wander.
• •A letter from Paris: New, limited pieces have arrived. Just as a holiday holds moments you wish could last forever, our latest collection is filled with unique pieces to be cherished for a lifetime. Knitted by hand in our Parisian studio, these sweaters and tops are made in very limited quantities. Discover them before they become a memory.
• •Some souvenirs aren't bought, they're crafted. Vacancier is an ode to the timeless pieces you take on every journey. Discover our limited collection of handmade knitwear, made in Paris. Shop now.