Tono de Marca

Artisanal, Elegant, and Personal

Valores de Marca

• •Craftsmanship
• •Authenticity
• •Quality Materials
• •Timelessness
• •Passion

Mejores Prácticas

• •Emphasize "The Author": Always use language that highlights the personal, human element behind the brand. Use terms like "author's design," "our workshop," "handcrafted by," and "our passion" to reinforce the personal connection.
• •Tell Stories, Don't Just Sell Products: Frame each product within a narrative. Talk about the inspiration behind the design, the specific qualities of the leather used, or the time it takes to create one piece. This adds perceived value beyond the physical item.
• •Use a Sophisticated & Evocative Lexicon: Incorporate words that evoke quality and elegance. Use terms like "meticulous," "timeless," "heirloom," "enduring," "supple leather," and "refined" to maintain a premium tone.
• •Maintain Visual and Textual Harmony: Ensure the quality of the copy matches the high-quality, elegant photography. The clean, sophisticated visual style on Instagram should be mirrored by clean, elegant, and well-written text.
• •Be Consistent Across All Touchpoints: Whether writing a product description, an Instagram caption, or a customer service email, the tone must remain consistent. This builds trust and a strong, recognizable brand personality.

Percepción Social

Exclusive, high-quality, artistic, niche, and trustworthy artisan brand.

Ejemplos de Copy

• •Introducing the Siena Tote. More than a handbag, it's a testament to the art of leathercraft. Meticulously handcrafted to accompany you through life's moments with timeless elegance. Discover the soul of an author's design.
• •From a simple sketch to the final stitch, every Vabè Verona piece holds a story of passion and patience. Here, leather is not just a material, but a canvas for art. #VabeVerona #ArtisanalLeather #MadeInChile
• •Vabè Verona was born from a reverence for timeless design and the rich tradition of leatherworking. We are not a factory; we are a creator. Each piece is designed, cut, and sewn by hand, embodying the spirit of 'author's craftsmanship'—unique, personal, and made to last a lifetime.
• •An Heirloom in the Making: Find Your Timeless Piece in Our New Collection.
• •In a world of fast fashion, choose enduring style. Vabè Verona offers exclusive, handcrafted leather goods where quality is our promise and artistry is our signature. Shop the collection.