Tono de Marca

Aspirational, nurturing, functional, practical, friendly, and approachable. Evokes tranquility, simplicity, and well-being.

Valores de Marca

• •Well-being and Mindfulness
• •Simplicity and Organization
• •Quality and Functionality
• •Creating a Sanctuary
• •Customer Satisfaction

Mejores Prácticas

• •Use Evocative and Sensory Language: Incorporate words that appeal to the senses and emotions tied to tranquility and well-being (e.g., 'soothing,' 'gentle,' 'refreshing,' 'harmonious,' 'uncluttered').
• •Highlight functionality and ease of use in product descriptions.
• •Emphasize the aspirational and nurturing aspects of creating a better living environment.
• •Maintain a modern and minimalist aesthetic in visual and written content.
• •Focus on customer satisfaction by being friendly and approachable in communication.

Percepción Social

Positive within its own channels (website testimonials and eBay store feedback). Aim to be perceived as a brand that promotes well-being, mindfulness, and customer satisfaction through functional and aesthetically pleasing products.

Ejemplos de Copy

• •Fresh Juice Anywhere, Anytime! (Portable Juicer)
• •Smooth Gliding Chair for ultimate relaxation.
• •360° Swivel Recliner: Your personal sanctuary.
• •Create a zen space in your home with our minimalist designs.
• •Transform your home into a peaceful retreat.