Tono de Marca

Warm, Approachable, and Caring. Inclusive and Empowering. Enthusiastic and Passionate.

Valores de Marca

• •Customer-Centricity
• •Inclusivity & Diversity
• •Compassion & Care
• •Personal Connection
• •Quality & Trust
• •Entrepreneurial Spirit & Giving Back
• •Modesty

Mejores Prácticas

• •Create a Brand Voice Guide: Document the key elements of Uylee's tone (Warm, Approachable, Caring, Inclusive, Empowering, Appreciative) with examples of 'do's and don'ts' for language, specific phrases (like 'Without YOU, there is no US!'), and imagery. Share this with anyone creating content.
• •Prioritize 'You' Language: Focus on the customer by using 'you' and 'your' frequently. Frame benefits and features from their perspective to reinforce the customer-centric value. (e.g., 'You'll love how this dress makes you feel' instead of 'This dress is made with...')
• •Embrace Storytelling: Continue sharing the brand's origin story, customer success stories (with permission), and the 'why' behind the business. This personal approach strengthens the connection and reinforces values like compassion and entrepreneurial spirit.
• •Engage Authentically: Respond to comments and messages with genuine warmth and helpfulness. Personalize interactions where possible. Continue the practice of handwritten notes or small thank-you gifts to show appreciation directly.
• •Be Consistent Across All Channels: Ensure the tone is maintained whether it's a website product description, a social media caption, an email newsletter, or a customer service interaction. Regular review of content across platforms can help identify and correct any inconsistencies.

Percepción Social

Trusted and Reliable, Caring and Personal, Inclusive and Body-Positive, Community-Oriented, Fashionable and Affordable.

Ejemplos de Copy

• •Instagram Post (New Dress Collection): 'Feel beautiful, inside and out! ✨ Our new collection has just arrived, filled with pieces designed to celebrate YOU, in every perfect size. From breezy maxis to chic day dresses, find your new favorite and let your confidence shine. Because at Uylee's, fashion is for every body. Tap the link in bio to explore – your wardrobe will thank you! #UyleesBoutique #InclusiveFashion #BodyPositivity #NewCollection #FeelGoodFashion #ShopYourStyle'
• •Facebook Ad (Plus Size Range): 'Tired of searching for stylish plus-size fashion that truly fits and flatters? Your search ends here! 💕 At Uylee's Boutique, we believe every woman deserves to feel fabulous. Discover our extensive range from US sizes 0 to 32, crafted with love and an eye for detail. We're more than a boutique; we're your partners in style. Shop now and experience the Uylee's difference – where you're always family. [Link] #PlusSizeStyle #CurvyConfidence #FashionForAll #UyleesCares #BoutiqueShopping'
• •Email Subject Line (Customer Appreciation): 'A Little Something to Say Thank You, From Our Family to Yours ❤️' Email Body Snippet: 'Here at Uylee's Boutique, we cherish every single one of you. You're the reason we do what we do! As a small token of our heartfelt appreciation for your continued support, enjoy [Offer, e.g., a special discount, early access to new arrivals]. We're always here to help you find something that makes you smile! Warmly, The Uylee's Boutique Team.'
• •TikTok Video Caption (Behind the Scenes Packing an Order): 'Packing up sunshine and style! 💖 Each order is sent off with so much love and a little sprinkle of Uylee's magic (and maybe a surprise treat!). We're so grateful you chose us to be a part of your style story. Can't wait for you to receive your goodies! ✨ #UyleesBoutique #SmallBusinessLove #PackedWithCare #CustomerAppreciation #OnlineShopping #FashionHaul'
• •Product Description Snippet (Modest Dress): 'Elegance meets comfort in our stunning [Dress Name]. Thoughtfully designed with a chic, modest silhouette, this dress allows you to express your unique style while feeling completely at ease. Crafted from [Fabric Details], it’s perfect for [Occasions]. We believe feeling beautiful and comfortable go hand-in-hand. Find your perfect fit and embrace your grace. #ModestFashion #ElegantStyle #UyleesBoutique #FashionWithValues #ComfortAndChic'