Tono de Marca

Expert, trustworthy, caring, protective, fashion-conscious, modern, and educational.

Valores de Marca

• •Health and Safety
• •Innovation and Technology
• •Quality and Durability
• •Family-Oriented
• •Lifestyle Enablement

Mejores Prácticas

• •Always Lead with Protection
• •Balance Technical and Emotional Language
• •Maintain a Unified Global and Local Voice
• •Use an Educational Approach
• •Emphasize Lifestyle Integration

Percepción Social

Perceived as a health-conscious choice, a premium product, and a Brazilian brand with international reach.

Ejemplos de Copy

• •Headline: "Style that protects. Sun without regrets." Body: "Our new collection has arrived, blending the latest European trends with the certified UPF 50+ protection you trust. Live your sun-filled moments; we'll take care of your skin."
• •Headline: "More than clothing, a gesture of care." Body: "From a day at the beach to a city stroll, our line of hats and accessories offers the peace of mind you deserve. Certified protection for the ones you love most."
• •Headline: "Dermatologist-recommended technology, now in your wardrobe." Body: "Developed with leading skin experts, our fabrics offer permanent protection against UVA and UVB rays. Invest in your health with style and comfort."
• •Headline: "For a sun-kissed life, without the worry." Body: "Enjoy every outdoor adventure with the freedom and safety that only UV.LINE provides. Our lightweight, breathable fabrics move with you. Discover your new favorite piece."
• •Headline: "The secret to beautiful skin? Constant protection." Body: "Don't let cloudy days fool you. UV radiation is always present. Our versatile pieces are perfect for year-round protection, keeping your skin healthy in every season."