Tono de Marca

friendly, accessible, and encouraging

Valores de Marca

• •Affordability & Quality
• •Accessibility
• •Trendiness & Fun
• •Efficacy

Mejores Prácticas

• •Embrace a Friendly, Encouraging Tone: Always write as if you're talking to a friend. Use positive, uplifting words. Instead of "Fix your flaws," say "Enhance your natural beauty." Keep it conversational and approachable across all platforms.
• •Focus on the Benefit-Driven Value: Clearly communicate what the product does for the customer, but always link it back to the value. It’s not just a "long-lasting lipstick"; it's "confidence that lasts all day without needing a touch-up."
• •Use Engaging and Interactive Language: Ask questions in social media captions to encourage comments and community interaction. Use popular and relevant hashtags to join broader conversations and increase visibility.
• •Keep it Simple and Clear: Avoid overly technical jargon. Product descriptions should be easy to understand, focusing on the key benefits like "easy to blend," "waterproof," or "gives a healthy glow." This aligns with the brand’s value of accessibility.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy matches the visuals. If the image is bright, fun, and colorful (like a Disney collection), the copy should be equally playful and exciting. For a skincare product, the tone can be slightly more caring and informative but still friendly.

Percepción Social

The public perception of UStar Cosmetics is largely positive. Customers and reviewers frequently praise the brand for its value for money, noting the high pigmentation and durability of products like lipsticks and eyeliners. The brand is seen as a reliable and smart choice for everyday makeup. Collaborations, especially with Disney, are very well-received and create excitement among consumers. Online, particularly on TikTok and local beauty forums, there is a strong community of users and influencers who create tutorials and reviews, indicating a high level of engagement and trust. The brand is perceived as a staple in the Thai and Myanmar beauty markets, respected for delivering on its promise of quality at an accessible price point.

Ejemplos de Copy

• •Your day is long, your lipstick should be too. Introducing our new 'Stay-All-Day' Matte Lipstick. Bold color that stays flawless from your morning coffee to your evening plans. No touch-ups needed. Just pure, vibrant confidence. Ready to make a statement?
• •Life’s too short for boring makeup! ✨ Unleash your inner artist with our 'Starlight Peach' palette. Creamy, blendable, and packed with pigment for looks that go from day to night. What look will you create? #UStarBeauty #PalettePerfection
• •Get the Glow, Not the Guilt. High-quality makeup shouldn't break the bank. Discover our bestsellers, loved by thousands for their amazing quality and even more amazing prices. Shop now and get 20% off your first order!
• •Running late? Our 2-in-1 Foundation + Primer has you covered. Get a smooth, long-lasting finish in half the time. It’s your secret weapon for a flawless face, every single day. Look great, feel great, effortlessly.
• •Watch how our 'Crystal Glam' gloss transforms any look! One swipe for a pop of shine and a fuller-looking pout. Non-sticky, super hydrating, and looks amazing on everyone. Drop a ✨ in the comments if you need this shine in your life! #UStarGlowUp #LipGloss