Tono de Marca

Authentic, Classic & Timeless, Sport-Inspired/Sporty, Approachable & Accessible, Confident & Youthful, Slightly Aspirational but not Exclusive

Valores de Marca

• •Heritage
• •Authenticity
• •Connection to Sport
• •Global Reach
• •Value Proposition
• •Community & Inclusivity
• •Philanthropy
• •Sustainability (emerging)

Mejores Prácticas

• •Always Emphasize Authenticity & Heritage: Consistently reference the official connection to the USPA and the brand's long history (since 1890). This is a key differentiator.
• •Maintain a "Classic American Style" Voice: Use language that reflects comfort, casual elegance, and timelessness. Avoid overly trendy or fleeting slang. The tone should be confident but approachable.
• •Connect to the Sport: Subtly weave in the spirit of polo – passion, energy, tradition, and sportsmanship – even when not directly talking about the game. Use "sport-inspired" as a guiding principle.
• •Balance Aspiration with Accessibility: While polo has an elite association, the brand's copy should make the style and "piece of the sport" feel attainable and welcoming to a broader audience, highlighting value.
• •Localize Thoughtfully: While maintaining the core global brand identity, ensure that promotions, offers, and language on `uspoloassn.se` resonate with the Swedish market (e.g., clarity on shipping, returns, local currency, and addressing customers in Swedish). If expanding to local social media, adapt content for the platform while keeping the core voice.

Percepción Social

Official Brand Recognition, Affordability, Mixed Quality Perception, Style Appeal, Customer Service Issues (Global), Swedish Perception (Inferred)

Ejemplos de Copy

• •Headline: Äkta Stil, Direkt från Sporten. (Authentic Style, Straight from the Sport.) Body: Upplev arvet från U.S. Polo Assn. Varje plagg bär på en historia, en koppling till polons passion och prestige. Handla din del av legenden idag på uspoloassn.se. (Experience the heritage of U.S. Polo Assn. Every garment carries a story, a connection to the passion and prestige of polo. Shop your piece of the legend today at uspoloassn.se.)
• •Headline: Klassiskt Amerikanskt Mode – För Dig. (Classic American Fashion – For You.) Body: Komfortabelt, ledigt och alltid stilrent. U.S. Polo Assn. Sverige erbjuder tidlösa favoriter för hela familjen. Upptäck kollektionen och njut av 100 dagars öppet köp. (Comfortable, casual, and always stylish. U.S. Polo Assn. Sverige offers timeless favorites for the whole family. Discover the collection and enjoy a 100-day open purchase policy.)
• •Headline: Mer Än Ett Märke – En Upplevelse. (More Than A Brand – An Experience.) Body: Känn pulsen från polofältet. Med U.S. Polo Assn. bär du inte bara kläder, du bär en passion. Officiellt märke för United States Polo Association sedan 1890. (Feel the pulse of the polo field. With U.S. Polo Assn., you don't just wear clothes, you wear a passion. Official brand of the United States Polo Association since 1890.)
• •Headline: Sport Möter Mode: Din Vardagsstil. (Sport Meets Fashion: Your Everyday Style.) Body: Från sportens värld till din garderob. U.S. Polo Assn. Sverige kombinerar atletisk inspiration med modern design för en look som håller. Fri frakt över 749 kr. (From the world of sport to your wardrobe. U.S. Polo Assn. Sverige combines athletic inspiration with modern design for a look that lasts. Free shipping over 749 SEK.)
• •Headline: Kvalitet och Tradition till Rätt Pris. (Quality and Tradition at the Right Price.) Body: Investera i en tidlös stil som är både tillgänglig och autentisk. U.S. Polo Assn. erbjuder det bästa från polons värld, anpassat för din livsstil. Se våra aktuella erbjudanden! (Invest in a timeless style that is both accessible and authentic. U.S. Polo Assn. offers the best from the world of polo, adapted for your lifestyle. See our current offers!)