Tono de Marca

aspirational, mindful, and encouraging

Valores de Marca

• •Sustainability and Eco-Consciousness
• •Unique Design and Quality
• •Purpose-Driven Commerce
• •Enhancing Personal Well-being

Mejores Prácticas

• •Lead with the "Why": Always connect products back to the core values of sustainability and conscious living. Instead of just describing what a product is, explain why it's special—it’s made from recycled ocean plastic, it supports artisan communities, etc.
• •Use Aspirational and Encouraging Language: Employ words like "elevate," "inspire," "simplify," and "discover." The tone should empower the customer to make choices that are both aesthetically pleasing and environmentally responsible.
• •Tell a Story: Every product has a background. Whether it's the Bowerbird inspiration or the origin of a specific recycled material, weaving narratives into the copy creates a deeper, more memorable connection than just listing features.
• •Maintain a Clean and Minimalist Voice: The copy should reflect the brand's visual aesthetic. Be clear, direct, and avoid clutter. Use white space effectively in text layouts and keep sentences concise and impactful.
• •Focus on the "And": Frame products as being both beautiful and good for the environment, unique and useful. This "best of both worlds" approach reinforces that customers don't have to compromise on style to be sustainable.

Percepción Social

The brand is seen as a source for unique and thoughtful gifts that align with eco-friendly values, appealing to customers looking for a purchase they can feel good about. The brand's association with terms like "eco-friendly," "recycled," and "sustainable" is a significant asset.

Ejemplos de Copy

• •Give a piece of the past a new future. Our Recycled Skateboard Air Plant Holders are crafted from old decks, each with its own story to tell. Perfect for adding a touch of urban nature to your favorite small space. Elevate your decor, consciously. #UrbanBower #SustainableLiving #UpcycledDecor
• •Tired of ordinary gifts? Discover the Urban Bower collection. We curate unique, beautifully designed goods made from sustainable materials. From magnetic flatware to grow-anywhere mushroom kits, find a gift that shows you care—for them and for the planet. Shop our eco-friendly gifts today.
• •Inspired by Nature, Designed for Your Home.
• •Light it, then plant it. Our Glow & Grow candle does more than brighten your room with a Frosted Forest Spruce scent. Once the natural wax has melted away, the ceramic vessel becomes a new home for the included seeds. It's a gift that continues to grow, beautifully and sustainably. A perfect representation of renewal for your space.
• •More Than a Gift. It's a Statement. Discover unique, eco-friendly goods that bring new life to recycled materials and elevate your home.