Tono de Marca

Informal, Edgy, Youthful, Community-Oriented, Enthusiastic

Valores de Marca

• •Fandom & Passion
• •Self-Expression
• •Trendiness
• •Community

Mejores Prácticas

• •Create a "Brand Voice" Bible: Document the specific slang, emojis, and phrases that are "on-brand" and those that are not. Define the personality (e.g., "the cool older sibling who introduces you to the best anime"). Share this with anyone creating content.
• •Immerse in the Culture: To speak authentically to the anime community, you must be a part of it. Stay updated on new anime releases, popular manga chapters, trending memes, and community-specific slang on platforms like TikTok, Reddit, and X (formerly Twitter).
• •Prioritize Visual Storytelling: The tone isn't just in the words; it's in the entire presentation. Use dynamic, high-energy visuals, user-generated content, and behind-the-scenes looks that feel authentic to the streetwear and anime aesthetic.
• •Engage, Don't Just Broadcast: Use a conversational and interactive tone in captions and comments. Ask questions ("Which character should we do next?"), run polls, and respond to DMs and comments using the established brand voice. This builds community and reinforces the tone.
• •Maintain Consistency Across All Channels: The edgy, slang-heavy voice used on TikTok should be the same voice used in email marketing and on the website's product descriptions. A customer's experience with the brand's tone should be seamless, no matter where they interact with it.

Percepción Social

The current audience sees Upznshit as a cool, go-to source for high-quality anime streetwear that allows them to connect with their passion. The brand is perceived as being "in the know" regarding anime culture and streetwear fashion trends.

Ejemplos de Copy

• •⚠️ NEW DROP ALERT ⚠️ You asked, we listened. The Titan Slayer Hoodie is officially LIVE. We only made 100 of these, so when they’re gone, they’re GONE. Tap the link in bio before you have to wait for a restock. #Upznshit #AnimeStreetwear #NewDrop #LimitedEdition
• •Jujutsu Kaisen 'Domain Expansion' Oversized Tee: Unleash your inner sorcerer. This isn't just a t-shirt; it's a statement. Made from 100% heavyweight cotton, our 'Domain Expansion' tee features a high-quality screen print of the Shibuya Incident arc that won't fade. The oversized fit gives you that authentic streetwear silhouette. Perfect for re-watching your favorite scenes or just flexing on your friends. Get yours and master your style.
• •On-screen: That feeling when the new chapter drops... > And you have the fit to match. > Upznshit - Wear Your Universe. Caption: You know the vibe. Tag a friend who needs this fit. 🔥 #upznshit #manga #animefashion #otaku #weeb
• •Subject: Your Weekly Dose of Drip is Here 💧. Body Preview: Go Plus Ultra with our new MHA-inspired collection. Hoodies, tees, and more for the ultimate hero...
• •Headline: Last Chance To Cop These Fits! Body: The end-of-season sale is almost over. That means it’s your final opportunity to grab these iconic anime looks at up to 40% off. Don't get left behind. Hit 'Shop Now' and secure your gear before it vanishes.