Tono de Marca

Empathetic, Empowering, Informative, Friendly

Valores de Marca

• •Improving Quality of Life
• •Independence and Freedom
• •Reliability and Quality
• •Customer-centricity
• •Accessibility

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the defined tone (Empathetic, Empowering, Informative, Friendly) and provide examples of do's and don'ts for all written communication.
• •Prioritize Person-First Language: Focus on the individual, not the disability (e.g., person who uses a wheelchair instead of wheelchair-bound person). This reinforces empathy and respect.
• •Highlight Benefits, Not Just Features: While technical details are important, always connect them back to how they improve the user's life, independence, or comfort.
• •Be Authentic and Transparent: In customer service interactions and product information, be honest and clear. Build trust by addressing concerns openly and providing reliable information.
• •Train Your Team: Ensure everyone who communicates on behalf of the brand (sales, support, social media managers) understands and consistently applies the brand tone. Regular refreshers can be helpful.

Percepción Social

Customers likely perceive the brand (or expect it to be) helpful, necessary, and hopefully, reliable. The primary interaction observed is customers seeking product information and support via social media.

Ejemplos de Copy

• •Headline: Rediscover Your Freedom with Uplift Mobility. Body: Don't let mobility challenges hold you back. Our electric wheelchairs and scooters are designed to help you navigate your world with confidence and ease. Explore our range today and take the first step towards greater independence. Call to Action: Learn More & Find Your Uplift!
• •Social Media Post (Image: Person happily using a scooter in a park): Text: Sunny days and open paths are calling! With an Uplift electric scooter, enjoying the outdoors is easier and more comfortable than ever. Where will your Uplift take you next? #UpliftMobility #ElectricScooter #Independence #Chile Call to Action: Shop Scooters [Link]
• •Product Description Snippet: Our [Product Name] electric wheelchair combines robust engineering with user-centric design. Experience smooth rides, intuitive controls, and the reliability you need for your daily adventures. We're here to support your journey every step of the way. Call to Action: See Full Specs & Watch Demo
• •Facebook Ad Targeting Caregivers: Headline: Support Their Independence. Choose Uplift. Body: Finding the right mobility solution for your loved one is important. At Uplift Mobility, we offer a range of reliable electric wheelchairs and scooters, backed by supportive customer service. Help them live life to the fullest. Call to Action: View Our Catalog | Contact Us for a Consultation
• •Instagram Story (Question Sticker): Image: Friendly customer service representative. Text: Considering a mobility aid? We're here to help! What's your biggest question about choosing an electric wheelchair or scooter? Ask us anything! #MobilitySolutions #AskUplift #CustomerSupport