Tono de Marca

Friendly, Encouraging, and Community-Oriented

Valores de Marca

• •Convenience
• •Community
• •Variety and Inclusivity
• •Student Support

Mejores Prácticas

• •Lead with Your Strength—Your People: Consistently create content that spotlights the friendly staff. This humanizes the brand and leans into the most positive aspect of your social perception. Use direct quotes and personal stories.
• •Acknowledge Student Life: Tie your copy directly to the student calendar. Mention midterms, holidays, sporting events, and even the weather. This shows the brand is in tune with its audience's daily reality and isn't just a generic food provider.
• •Be Transparent About Value: Instead of just saying "great value," be specific. Promote "Under $10" lunch combos, "Two-for-One" deals, or highlight exactly what is included in a special. This directly addresses the core student concern about price.
• •Show, Don't Just Tell Quality: To counter perceptions of low quality, use behind-the-scenes video content. Show fresh ingredients arriving, chefs preparing a meal from scratch, or the process of creating a new menu item. This builds trust and provides tangible proof of quality.
• •Engage with All Feedback: Actively monitor and respond to comments and messages, both positive and negative. Acknowledge suggestions and thank students for their feedback. This demonstrates that the brand is listening and values student opinions, which can help bridge the gap between perception and reality.

Percepción Social

UPEI Eats is perceived as a necessary and convenient on-campus service. Positively, the frontline staff are widely praised as friendly and welcoming. Negatively, a significant portion of the student body perceives the service as overpriced, with concerns about food quality, consistency, and variety not justifying the high cost of meal plans.

Ejemplos de Copy

• •Finals week is no joke. 🤯 Let us handle lunch so you can focus on what matters. Pre-order your favourite meal on our site and just grab it and go. Less stress, more success! #UPEI #PantherPride #StudyFuel
• •It's not just about the food, it's about the family! 😊 Say hi to Brenda, who's been greeting you with a smile at the AVC Café for 5 years! She says her favourite part of the day is chatting with students. Leave a '👋' in the comments to show Brenda some love! #UPEIeats #CampusCommunity #StaffSpotlight
• •POV: You never have to eat the same thing twice. 😉 #UPEI #CampusFood #WhatIEatInADay #PEI
• •Today's $10 Chef's Special: Hearty Beef Stew with Freshly Baked Bread. Get a delicious, home-style meal without breaking the bank. Available at the Wanda Wyatt Dining Hall until 7 PM!
• •It's Pizza Friday! Help us decide the 'Pizza of the Day' for next week. What's the ultimate topping? [Poll: Pepperoni vs. Veggie Delight]