Tono de Marca

Edgy & Rebellious, Inclusive & Welcoming, Passionate & Enthusiastic, Empowering, Authentic & Genuine, Conscious & Responsible, Fun & Playful (with a dark twist)

Valores de Marca

• •Individuality & Self-Expression
• •Quality & Functionality
• •Inclusivity
• •Sustainability & Ethical Practices
• •Community
• •Authenticity
• •Empowerment

Mejores Prácticas

• •Embrace the "Unwonted" Lexicon: Consistently use words and phrases that align with the alternative, gothic, and empowering aspects of the brand (e.g., "slay," "conquer," "badass," "spooky," "dark," "rebellious," "fierce," "unique").
• •Balance Edge with Inclusivity: While the tone is edgy, ensure the language remains welcoming and supportive to the diverse members of the alternative community. Highlight inclusive sizing and the idea that everyone is welcome.
• •Weave in Core Values: Regularly and naturally incorporate mentions of sustainability, quality, and community into product descriptions, social media posts, and storytelling. For example, "Crush your workout, not the planet, in our eco-friendly leggings."
• •Be Authentically Enthusiastic: Let the founders' passion for the alternative scene and fitness shine through. Use exclamation points where appropriate, share customer stories, and engage genuinely with comments and messages.
• •Visual-Verbal Harmony: Ensure the tone of the copy consistently matches the dark, alternative aesthetic of the brand's visuals across all platforms. The words should feel like a natural extension of the imagery.

Percepción Social

Positive within its Niche, High-Quality Provider, Community-Focused, Ethically Minded, Unique & Distinctive

Ejemplos de Copy

• •Instagram Post (Product Launch): Tired of the void in your workout wardrobe? 🦇 NEW 'Midnight Bloom' leggings just dropped. Squat-proof, sweat-wicking, and summoned from recycled materials. Because even creatures of the night deserve to slay their PBs. Embrace your unwonted. #UnwontedApparel #GothGym #AlternativeActivewear #SustainableStyle #NewDrop
• •Facebook Ad (Targeting Alternative Fitness Enthusiasts): Mainstream gym wear got you feeling like a ghost of yourself? We see you. Unwonted Apparel crafts activewear for the beautifully different, the unapologetically alternative. From sizes XS to 6XL, our gear is designed to empower your every move. Dare to be unwonted. Shop the collection -> [Link] #AlternativeFitness #GothFitness #InclusiveActivewear #Unwonted
• •TikTok Video Script (Short, punchy, showing off an outfit): (Visual: Quick cuts of someone confidently working out in an Unwonted set) Text Overlay 1: Boring activewear? Text Overlay 2: Nah, we’re good. Text Overlay 3: Unwonted. Own your strange. 🔥 Voiceover/Sound: Energetic, slightly rebellious track. Caption: Life’s too short for dull leggings. Unleash your inner awesome. #UnwontedApparel #GymGoth #AltStyle #WorkoutMotivation #SpookySeasonAllYear
• •Email Newsletter Subject Line: 💀 Fresh Hell: New Unwonted Gear Has Arrived + Our Forest Grows! 🌳 Email Body Snippet: Greetings, Unwonted souls! Prepare to update your crypt... we mean, closet. Our latest collection, forged with dark magic (and sustainable fabrics!), is here to help you conquer your demons, one workout at a time. Plus, see how your support is helping us reforest the earth! [Link to New Collection] [Link to Sustainability Page]
• •Website Banner Text: BE UNWONTED. Alternative Activewear for the Fearless. Quality. Inclusivity. Sustainability. Shop Now & Plant a Tree.