Tono de Marca

Passionate, Performance-Oriented, Community-Focused, Slightly Edgy, Supportive

Valores de Marca

• •Quality
• •Performance
• •Community
• •Accessibility
• •Integrity/Authenticity
• •Giving Back

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the defined tone (Passionate, Performance-Oriented, Community-Focused, Slightly Edgy, Supportive) with examples of "do's and don'ts" for all written communication.
• •Know Your Audience: Continue to speak the language of the CrossFit and functional fitness community – use relevant terminology authentically but avoid alienating newcomers. Emphasize performance, results, and shared passion.
• •Storytelling with Impact: Share athlete stories, the "why" behind the brand (solving the accessibility issue for quality gear in NZ), and the impact of their "Giving Back" initiatives. This reinforces values and connects emotionally.
• •Consistency Across Channels: Ensure the tone is consistent from website copy and product descriptions to social media posts, email marketing, and customer service interactions.
• •Authentic Engagement: When interacting with the community (comments, DMs, reviews), maintain the supportive, passionate, and slightly edgy (where appropriate) tone. Show genuine enthusiasm for their achievements and feedback.

Percepción Social

Customers perceive Untamed Athlete as a reliable source for high-quality CrossFit and performance gear with excellent service and fast delivery. The brand positions itself as being "by athletes, for athletes", which likely resonates well within the CrossFit and functional fitness niche. Their "Giving Back" initiative could foster a positive perception among socially and environmentally conscious consumers. Clear branding is important to avoid confusion with other "Untamed Athlete" entities. They seem to be building a reputation for quality and service in their specific niche in New Zealand.

Ejemplos de Copy

• •Headline (Website/Social Media): Unleash Your Potential. Premium Gear for the Untamed Athlete in You. Shop Now & Conquer.
• •Product Description Snippet (for a new grip): Stop letting grip fails dictate your WOD. Our rigorously tested [Product Name] grips offer gnarly adhesion and beastly durability, so you can focus on smashing your PRs, not chalking up. Join the Untamed family.
• •Instagram Post (Community Spotlight): This is what Untamed looks like! 🔥 Big shoutout to [Athlete's Name] for crushing their goals and embodying the spirit of perseverance. We're proud to fuel your journey with the best gear in NZ. #UntamedAthlete #NZFitness #CrossFitCommunity #AthleteSpotlight
• •Email Subject Line (New Arrivals): NEW GEAR JUST DROPPED: Ready to Get Wild? 🔥
• •About Us Snippet (Values-Driven): We're more than just a store; we're a commitment. A commitment to quality, to our Kiwi CrossFit community, and to giving back. Every piece of gear is hand-picked and tested because if it's not good enough for us, it's not good enough for you. That's the Untamed promise.