Tono de Marca

intellectual, passionate, archival, and respectful

Valores de Marca

• •Preservation of "Unheralded" Art
• •Artistic Integrity and Innovation
• •Quality Editions
• •Accessibility of the Avant-Garde
• •Historical Context and Musicality
• •Long-Term Artist Relationships
• •Counter-Memory and Alternative Knowledge

Mejores Prácticas

• •Emphasize Discovery and Rarity: Use language that highlights the "unseen," "unheralded," or "lost" nature of the music, positioning the listener as someone uncovering something special.
• •Balance Intellectualism with Accessibility: While providing context and acknowledging the experimental nature of the music, ensure the language remains inviting and emphasizes the "resonant and approachable" qualities.
• •Focus on the Artist's Vision: Frame the music around the artist's intent and the unique qualities of their work, showcasing their "revolutionary" spirit.
• •Highlight Quality and Preservation: Mention the care taken in producing "quality editions," whether it's a reissue or a new recording, reinforcing the archival value.
• •Use Evocative and Descriptive Language: Instead of relying on hype, use rich vocabulary to describe the sonic textures, emotional impact, and historical significance of the music, appealing to a listener who appreciates depth and nuance.

Percepción Social

a curator of significant, often overlooked, experimental music

Ejemplos de Copy

• •Delve into the archives of the avant-garde. Unseen Worlds unearths [Artist Name]'s lost masterpiece, [Album Name] – a pivotal recording that redefined [genre/era]. Experience it anew.
• •Beyond the familiar lies the extraordinary. Discover [Album Name] by [Artist Name], a work of profound creativity that sounds as alien as it is deeply resonant. Available now.
• •Some sounds are too important to fade. Unseen Worlds proudly presents the definitive edition of [Artist Name]'s [Album Name], meticulously restored and brimming with timeless innovation.
• •For the adventurous listener: [Album Name]. [Artist Name] challenges conventions and invites you into a sonic landscape unlike any other. Dare to explore.
• •More than just notes – it's a dialogue with history. Unseen Worlds offers [Album Name], where [Artist Name] playfully subverts references to create something entirely new yet enduringly poignant.