Tono de Marca

Empowering, Aspirational, and Polished

Valores de Marca

• •Quality and Excellence
• •Customer-Centricity
• •Confidence and Self-Expression
• •Community

Mejores Prácticas

• •Lead with Empowerment: Always frame the narrative around the customer's confidence and power. Use active, inspiring language that speaks to their aspirations, not just the product features.
• •Maintain a Polished Vocabulary: Use words like "premium," "luxury," "crafted," "flawless," and "elevate" to consistently reinforce the brand’s high-end positioning. Avoid overly casual slang that could dilute the brand's sophisticated tone.
• •Show, Don't Just Tell: Let customer stories and visuals do the talking. Use captions to add context to before-and-afters, user-generated content, and stylist features, highlighting the transformative results.
• •Educate to Build Authority: Regularly share valuable content that helps customers care for their hair. This positions the brand as a trusted expert and demonstrates a commitment to the customer's long-term satisfaction.
• •Create a Brand Voice Guide: Document the brand's tone, key messaging pillars, and approved terminology. This ensures that anyone creating content—from social media managers to email marketers—maintains a consistent and recognizable voice across all platforms.

Percepción Social

The brand is perceived as a high-end, trustworthy, authoritative, inspirational, and modern provider of luxury hair extensions, seen as a knowledgeable source in the hair industry.

Ejemplos de Copy

• •From a subtle change to a bold new statement. Your hair is your ultimate accessory. Swipe to see how @[customer_handle] unlocked her confidence with our 24-inch Brazilian Body Wave. #UniqueHairSupply #HairTransformation #Confidence
• •Don't just dream of flawless hair—own it. This week only, experience the luxury of our Premium Peruvian Silk Straight extensions with 15% off your first order. Elevate your style. You deserve it.
• •Life isn’t perfect, but your hair can be. Discover the quality, volume, and shine that has everyone talking. Shop Unique Hair Supply for 100% virgin hair extensions and find your perfect match today.
• •Crafted for the modern woman, our Malaysian Curly extensions offer unparalleled softness and bounce. Each bundle is sourced from a single donor to ensure premium, tangle-free quality that lasts. This isn't just hair; it's a foundation for your unique style.
• •The Secret to Making Your Extensions Last: 5 Pro Tips. We're breaking down how to care for your investment so you can shine, day after day. #HairCare #ExpertTips #UniqueHair